"Submitting to My Husband Like it is 1959"
(2024) STVK04 20241Department of Political Science
- Abstract
- As a result of social distancing during the Covid–19 pandemic the digital realm has been subject to an increasing amount of content where women are emphasizing their roles as wives, ‘homemakers’, and mothers, widening the online community of the ‘momosphere’. This paper examines how a particular subcategory of the momosphere perpetuates a particular vision of female gender on the social media platform TikTok. More specifically, the paper examines how the ‘tradwife’ identity, often embodied by young, white, heterosexual women are advocating a return to ultra-traditional gender distribution within heterosexual marriage. The paper studies how tradwives establish the female gender through Fairclough’s (1995) three-dimensional critical... (More)
- As a result of social distancing during the Covid–19 pandemic the digital realm has been subject to an increasing amount of content where women are emphasizing their roles as wives, ‘homemakers’, and mothers, widening the online community of the ‘momosphere’. This paper examines how a particular subcategory of the momosphere perpetuates a particular vision of female gender on the social media platform TikTok. More specifically, the paper examines how the ‘tradwife’ identity, often embodied by young, white, heterosexual women are advocating a return to ultra-traditional gender distribution within heterosexual marriage. The paper studies how tradwives establish the female gender through Fairclough’s (1995) three-dimensional critical discourse analysis as well as Machin and Mayr’s (2012) multimodal critical discourse analysis. The method is accompanied with Butler’s (1990) theory on gender performativity as well as Dietze’s (2020) framework on right-wing populism and gender. The paper finds that tradwives establish a vision of female gender on their platforms by emphasizing women’s traditional, God-given roles as mothers, homemakers, and wives. Through visual and textual components, tradwives argue that modern feminism forces women from the home and their natural feminine identity. Further, tradwives highlight the importance of motherhood, the vital notion of maintaining a visually feminine appearance as well as reinforcing the notion of male protection of the female. Finally, the study finds that the tradwife gendered discourse relates to right-wing populism as well as discussing what consequences such right-wing populist vision of gender might enforce on women. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9152604
- author
- Berg, Hedda LU
- supervisor
-
- Ian Manners LU
- organization
- course
- STVK04 20241
- year
- 2024
- type
- M2 - Bachelor Degree
- subject
- keywords
- tradwife, gender performativity, right-wing-populism, multimodal critical discourse analysis, Fairclough, Butler
- language
- English
- id
- 9152604
- date added to LUP
- 2024-07-18 11:05:46
- date last changed
- 2024-07-18 11:05:46
@misc{9152604,
abstract = {{As a result of social distancing during the Covid–19 pandemic the digital realm has been subject to an increasing amount of content where women are emphasizing their roles as wives, ‘homemakers’, and mothers, widening the online community of the ‘momosphere’. This paper examines how a particular subcategory of the momosphere perpetuates a particular vision of female gender on the social media platform TikTok. More specifically, the paper examines how the ‘tradwife’ identity, often embodied by young, white, heterosexual women are advocating a return to ultra-traditional gender distribution within heterosexual marriage. The paper studies how tradwives establish the female gender through Fairclough’s (1995) three-dimensional critical discourse analysis as well as Machin and Mayr’s (2012) multimodal critical discourse analysis. The method is accompanied with Butler’s (1990) theory on gender performativity as well as Dietze’s (2020) framework on right-wing populism and gender. The paper finds that tradwives establish a vision of female gender on their platforms by emphasizing women’s traditional, God-given roles as mothers, homemakers, and wives. Through visual and textual components, tradwives argue that modern feminism forces women from the home and their natural feminine identity. Further, tradwives highlight the importance of motherhood, the vital notion of maintaining a visually feminine appearance as well as reinforcing the notion of male protection of the female. Finally, the study finds that the tradwife gendered discourse relates to right-wing populism as well as discussing what consequences such right-wing populist vision of gender might enforce on women.}},
author = {{Berg, Hedda}},
language = {{eng}},
note = {{Student Paper}},
title = {{"Submitting to My Husband Like it is 1959"}},
year = {{2024}},
}