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Verdics and images: Exploring how the Aurora movement relates its visual communication about strategic climate litigation to sympathetic publics

Rákos, András Dominik LU (2024) In Master Thesis Series in Environmental Studies and Sustainability Science MESM02 20241
LUCSUS (Lund University Centre for Sustainability Studies)
Abstract
Strategic Climate Litigation (SCL) has recently gained traction as a repertoire of social movement organisations to instigate change towards sustainability. This thesis aims to understand the imagery of the Aurora movement and how it is used to engage with sympathetic publics around SCL. Applying Panofsky’s (1955) iconographic method, it examines images collected from Aurora’s Instagram channel and members of the movement. The thesis finds that Aurora connects its visuality to SCL through the construction of the ecological crisis, climate justice and crowdfunding narratives, aligned with the visual self-expression of contemporary youth-led climate movements. It also demonstrates that while Aurora’s visual communication encompasses clear... (More)
Strategic Climate Litigation (SCL) has recently gained traction as a repertoire of social movement organisations to instigate change towards sustainability. This thesis aims to understand the imagery of the Aurora movement and how it is used to engage with sympathetic publics around SCL. Applying Panofsky’s (1955) iconographic method, it examines images collected from Aurora’s Instagram channel and members of the movement. The thesis finds that Aurora connects its visuality to SCL through the construction of the ecological crisis, climate justice and crowdfunding narratives, aligned with the visual self-expression of contemporary youth-led climate movements. It also demonstrates that while Aurora’s visual communication encompasses clear problem definitions and verifications, it does not thoroughly explore alternative narratives and potential negative effects. Despite its limitations in focus and engagement with production, the thesis offers novel empirical insights into social movement scholarship as it effectively connects the concepts of visuality, audiences and SCL. (Less)
Please use this url to cite or link to this publication:
author
Rákos, András Dominik LU
supervisor
organization
course
MESM02 20241
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Youth climate movements, Sweden, Audiences, Iconography, Visual self-expression, Sustainability Science
publication/series
Master Thesis Series in Environmental Studies and Sustainability Science
report number
2024:037
language
English
id
9156404
date added to LUP
2024-06-03 08:20:23
date last changed
2024-06-03 08:20:23
@misc{9156404,
  abstract     = {{Strategic Climate Litigation (SCL) has recently gained traction as a repertoire of social movement organisations to instigate change towards sustainability. This thesis aims to understand the imagery of the Aurora movement and how it is used to engage with sympathetic publics around SCL. Applying Panofsky’s (1955) iconographic method, it examines images collected from Aurora’s Instagram channel and members of the movement. The thesis finds that Aurora connects its visuality to SCL through the construction of the ecological crisis, climate justice and crowdfunding narratives, aligned with the visual self-expression of contemporary youth-led climate movements. It also demonstrates that while Aurora’s visual communication encompasses clear problem definitions and verifications, it does not thoroughly explore alternative narratives and potential negative effects. Despite its limitations in focus and engagement with production, the thesis offers novel empirical insights into social movement scholarship as it effectively connects the concepts of visuality, audiences and SCL.}},
  author       = {{Rákos, András Dominik}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{Master Thesis Series in Environmental Studies and Sustainability Science}},
  title        = {{Verdics and images: Exploring how the Aurora movement relates its visual communication about strategic climate litigation to sympathetic publics}},
  year         = {{2024}},
}