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Switched-On Malmö Live - Exploring Directions for the Future of Classical Music Streaming Experiences

Björkman, Moa LU and Jakobsson, Kaspian (2024) MAMM01 20241
Ergonomics and Aerosol Technology
Certec - Rehabilitation Engineering and Design
Abstract
Classical music institutions are confronting declining attendance among younger and diverse audiences, fearing an aging visitor demographic. The LUDICH Project at Lund University, in collaboration with several industry partners, academic institutions, the Malmö Symphony Orchestra and their home concert hall of Malmö Live aims to address this challenge by investigating innovative digital solutions with the hopes of enhancing accessibility and engagement in classical music experiences for a wider demographic.

This master's thesis was conducted within the LUDICH project and in collaboration with the innovation management team of the IT consulting firm Capgemini. The aim was to explore directions for how a classical music streaming solution... (More)
Classical music institutions are confronting declining attendance among younger and diverse audiences, fearing an aging visitor demographic. The LUDICH Project at Lund University, in collaboration with several industry partners, academic institutions, the Malmö Symphony Orchestra and their home concert hall of Malmö Live aims to address this challenge by investigating innovative digital solutions with the hopes of enhancing accessibility and engagement in classical music experiences for a wider demographic.

This master's thesis was conducted within the LUDICH project and in collaboration with the innovation management team of the IT consulting firm Capgemini. The aim was to explore directions for how a classical music streaming solution could look, feel and work. This was done by applying a Double Diamond design process by first fully understanding the problem area of declining interest in classical music by younger audiences through a literature review, an attitude survey and in-depth interviews. The gathered data was then analyzed to discover the pain points, wishes and requirements of the target demographic which was used for several concept design and ideation sessions. These insights worked as the basis for the development and evaluation of two prototypes. The first iteration was created with pen and paper and the second was an application for both immersive technology and desktop.

The usability testing of the final prototype showed positive results regarding several types of interaction and the sense of being there within the virtual concert hall. This underscores the potential of innovative digital solutions to enhance accessibility and engagement in classical music experiences for a broader audience. (Less)
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author
Björkman, Moa LU and Jakobsson, Kaspian
supervisor
organization
course
MAMM01 20241
year
type
H2 - Master's Degree (Two Years)
subject
keywords
classical music, immersive technology, digital concerts, interaction design, usability testing
language
English
id
9159100
date added to LUP
2024-06-13 08:26:24
date last changed
2024-06-13 08:26:24
@misc{9159100,
  abstract     = {{Classical music institutions are confronting declining attendance among younger and diverse audiences, fearing an aging visitor demographic. The LUDICH Project at Lund University, in collaboration with several industry partners, academic institutions, the Malmö Symphony Orchestra and their home concert hall of Malmö Live aims to address this challenge by investigating innovative digital solutions with the hopes of enhancing accessibility and engagement in classical music experiences for a wider demographic.

This master's thesis was conducted within the LUDICH project and in collaboration with the innovation management team of the IT consulting firm Capgemini. The aim was to explore directions for how a classical music streaming solution could look, feel and work. This was done by applying a Double Diamond design process by first fully understanding the problem area of declining interest in classical music by younger audiences through a literature review, an attitude survey and in-depth interviews. The gathered data was then analyzed to discover the pain points, wishes and requirements of the target demographic which was used for several concept design and ideation sessions. These insights worked as the basis for the development and evaluation of two prototypes. The first iteration was created with pen and paper and the second was an application for both immersive technology and desktop.

The usability testing of the final prototype showed positive results regarding several types of interaction and the sense of being there within the virtual concert hall. This underscores the potential of innovative digital solutions to enhance accessibility and engagement in classical music experiences for a broader audience.}},
  author       = {{Björkman, Moa and Jakobsson, Kaspian}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Switched-On Malmö Live - Exploring Directions for the Future of Classical Music Streaming Experiences}},
  year         = {{2024}},
}