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Reality Check: En studie kring motivationsfaktorer för konsumtion av reality-TV

Busk, Linnea LU and Hovlin, Lisa LU (2024) PSYK11 20241
Department of Psychology
Abstract (Swedish)
Reality-TV har uppstått som en prominent genre med en engagerad och stor publik. Denna studie syftar till att utforska motivationsfaktorer bakom individers konsumtion av reality-TV och att även undersöka potentiella skillnader i motivationsfaktorer jämfört med fiktiva program. En enkät utformades med utgångspunkt i de fem motivationskonstrukten i the Uses and Gratifications Theory (Blumler & Katz, 1974): affektiva, kognitiva, social-integrerande, personlig identitet och spänningsavlastande behov. Denna enkät användes senare i en kvantitativ studie med 270 deltagare. Våra fynd indikerar att affektiva och spänningsavlastande behov är primära motivationsfaktorer för konsumtion av reality-TV. Vidare kunde vi observera signifikanta skillnader... (More)
Reality-TV har uppstått som en prominent genre med en engagerad och stor publik. Denna studie syftar till att utforska motivationsfaktorer bakom individers konsumtion av reality-TV och att även undersöka potentiella skillnader i motivationsfaktorer jämfört med fiktiva program. En enkät utformades med utgångspunkt i de fem motivationskonstrukten i the Uses and Gratifications Theory (Blumler & Katz, 1974): affektiva, kognitiva, social-integrerande, personlig identitet och spänningsavlastande behov. Denna enkät användes senare i en kvantitativ studie med 270 deltagare. Våra fynd indikerar att affektiva och spänningsavlastande behov är primära motivationsfaktorer för konsumtion av reality-TV. Vidare kunde vi observera signifikanta skillnader mellan reality-TV och fiktiva program gällande motivationsfaktorer, med reality som fungerar som en plattform för social interaktion och engagemang. Dock fann vi att fiktiva program var vanligare att tillgodose affektiva behov än realityprogram. Dessa resultat understryker vikten av att överväga både programtyp och psykologiska behov för att förstå konsumtionsbeteenden. Studien bidrar till en nyanserad förståelse av de komplexa dynamikerna som driver tittares preferenser i sfären som innefattar reality och fiktiv TV. (Less)
Abstract
Reality TV has emerged as a prominent genre with a dedicated and sizable audience. This study aims to explore the motivations behind individuals' consumption of reality TV and investigate potential differences in motivations compared to fictional programs. A questionnaire was created based on the five motivational constructs of the Uses and Gratifications Theory (Blumler & Katz, 1974): affective, cognitive, social-integrative, personal identity, and tension-releasing needs. This questionnaire was then used in a quantitative research study with 270 participants. Our findings indicate that affective and tension-releasing needs are primary motivators for reality TV consumption. Furthermore, we observed significant differences between reality... (More)
Reality TV has emerged as a prominent genre with a dedicated and sizable audience. This study aims to explore the motivations behind individuals' consumption of reality TV and investigate potential differences in motivations compared to fictional programs. A questionnaire was created based on the five motivational constructs of the Uses and Gratifications Theory (Blumler & Katz, 1974): affective, cognitive, social-integrative, personal identity, and tension-releasing needs. This questionnaire was then used in a quantitative research study with 270 participants. Our findings indicate that affective and tension-releasing needs are primary motivators for reality TV consumption. Furthermore, we observed significant differences between reality TV and fictional programs regarding motivational factors, with reality TV serving as a platform for social interaction and engagement. However, fictional programs were found to better fulfill affective needs. These results underscore the importance of considering both program type and psychological needs in understanding TV consumption behavior. The study contributes to a nuanced understanding of the complex dynamics driving viewer preferences in the realm of reality and fictional TV. (Less)
Please use this url to cite or link to this publication:
author
Busk, Linnea LU and Hovlin, Lisa LU
supervisor
organization
course
PSYK11 20241
year
type
M2 - Bachelor Degree
subject
keywords
Reality-TV, Maslows behovstrappa, uses and gratification theory, self-determination theory, motivation, Maslow’s Hierarchy of Need
language
Swedish
id
9161415
date added to LUP
2024-06-18 11:01:52
date last changed
2024-06-18 11:01:52
@misc{9161415,
  abstract     = {{Reality TV has emerged as a prominent genre with a dedicated and sizable audience. This study aims to explore the motivations behind individuals' consumption of reality TV and investigate potential differences in motivations compared to fictional programs. A questionnaire was created based on the five motivational constructs of the Uses and Gratifications Theory (Blumler & Katz, 1974): affective, cognitive, social-integrative, personal identity, and tension-releasing needs. This questionnaire was then used in a quantitative research study with 270 participants. Our findings indicate that affective and tension-releasing needs are primary motivators for reality TV consumption. Furthermore, we observed significant differences between reality TV and fictional programs regarding motivational factors, with reality TV serving as a platform for social interaction and engagement. However, fictional programs were found to better fulfill affective needs. These results underscore the importance of considering both program type and psychological needs in understanding TV consumption behavior. The study contributes to a nuanced understanding of the complex dynamics driving viewer preferences in the realm of reality and fictional TV.}},
  author       = {{Busk, Linnea and Hovlin, Lisa}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Reality Check: En studie kring motivationsfaktorer för konsumtion av reality-TV}},
  year         = {{2024}},
}