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Vogue Scandinavia – myten om skandinavisk estetik: En semiotisk bildanalys av den skandinaviska estetikens uttryck utifrån Vogue Scandinavia

Bridle, Josefin LU (2024) MODK63 20241
Division of Fashion Studies
Abstract
The aim of this essay is to analyse six Vogue Scandinavia covers and their aesthetic in relation to the myth of Scandinavia and the Scandinavian aesthetic. This to grasp in what ways the covers reproduce and produce myths about the region and its aesthetic expression. With the methodological framework consisting of Roland Barthes semiotic method the six covers are semiotically analysed through denotation and connotation. This in conjunction with Barthes theories about myths in order to gain insight of how the aesthetic expression cultivates myths about Scandinavia and its aesthetic. The analysis demonstrated that the covers reproduce Scandinavian myths connected to the Scandinavian lifestyle, culture and aesthetic through their aesthetic... (More)
The aim of this essay is to analyse six Vogue Scandinavia covers and their aesthetic in relation to the myth of Scandinavia and the Scandinavian aesthetic. This to grasp in what ways the covers reproduce and produce myths about the region and its aesthetic expression. With the methodological framework consisting of Roland Barthes semiotic method the six covers are semiotically analysed through denotation and connotation. This in conjunction with Barthes theories about myths in order to gain insight of how the aesthetic expression cultivates myths about Scandinavia and its aesthetic. The analysis demonstrated that the covers reproduce Scandinavian myths connected to the Scandinavian lifestyle, culture and aesthetic through their aesthetic expression including motif, colour and text. The covers can also act as a myth producer where their non-diverse covers create stereotypes and thereby myths about the region, shaping the image of Scandinavia. (Less)
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author
Bridle, Josefin LU
supervisor
organization
alternative title
ogue Scandinavia – The Myth of the Scandinavian Aesthetic. A Semiotic Image Analysis of the Scandinavian Aesthetic Portrayed in Vogue Scandinavia
course
MODK63 20241
year
type
M2 - Bachelor Degree
subject
keywords
Scandinavia, Aesthetic, Myth, Fashion Magazine, Vogue, Stereotype
language
Swedish
id
9170223
date added to LUP
2025-05-22 09:53:48
date last changed
2025-05-22 09:53:48
@misc{9170223,
  abstract     = {{The aim of this essay is to analyse six Vogue Scandinavia covers and their aesthetic in relation to the myth of Scandinavia and the Scandinavian aesthetic. This to grasp in what ways the covers reproduce and produce myths about the region and its aesthetic expression. With the methodological framework consisting of Roland Barthes semiotic method the six covers are semiotically analysed through denotation and connotation. This in conjunction with Barthes theories about myths in order to gain insight of how the aesthetic expression cultivates myths about Scandinavia and its aesthetic. The analysis demonstrated that the covers reproduce Scandinavian myths connected to the Scandinavian lifestyle, culture and aesthetic through their aesthetic expression including motif, colour and text. The covers can also act as a myth producer where their non-diverse covers create stereotypes and thereby myths about the region, shaping the image of Scandinavia.}},
  author       = {{Bridle, Josefin}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Vogue Scandinavia – myten om skandinavisk estetik: En semiotisk bildanalys av den skandinaviska estetikens uttryck utifrån Vogue Scandinavia}},
  year         = {{2024}},
}