Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

”Ett sammelsurium av lösningar i stunden”? : En analys av generativ AI-översättning i bokbranschen

Ziherl, Helena Irena Tatiana LU (2024) FBMK12 20241
Division of Publishing Studies
Abstract
The November 2022 launch of the ChatGPT generative AI (GAI) sparked extensive discussions in the publishing and book industries. This technology challenges the unique creative ability of humans and raises concerns about its impact on text-based professions. Discussions include ethical uses and copyright. This study focuses on the use of GAI in translations of adult fiction by traditional publishers, based on qualitative interviews with publishers and translators. The subject is extremely topical and has been widely discussed over the past year since some Swedish publishers have started to turn to GAI translations as a solution to declining print runs. The study examines whether GAI translations can be applied to all genres of writing and... (More)
The November 2022 launch of the ChatGPT generative AI (GAI) sparked extensive discussions in the publishing and book industries. This technology challenges the unique creative ability of humans and raises concerns about its impact on text-based professions. Discussions include ethical uses and copyright. This study focuses on the use of GAI in translations of adult fiction by traditional publishers, based on qualitative interviews with publishers and translators. The subject is extremely topical and has been widely discussed over the past year since some Swedish publishers have started to turn to GAI translations as a solution to declining print runs. The study examines whether GAI translations can be applied to all genres of writing and the potential impact of GAI translations on reader appreciation, the Swedish language, and the breadth of publishing. Theories from John B. Thompson and Naomi S. Baron are used to analyse the interview responses. The study is a time marker for the rapid changes in the industry, with the results showing a need for some urgent regulation around the use of GAI and opening up for further study into differences in quality and how this might impact future book sales. (Less)
Please use this url to cite or link to this publication:
author
Ziherl, Helena Irena Tatiana LU
supervisor
organization
course
FBMK12 20241
year
type
M2 - Bachelor Degree
subject
keywords
AI, AI-generated translations, artificial intelligence, Baron, book publishing, books, Bourdieu, capital theory, ChatGPT, efficiency theory, fiction, GAI, generative AI, machine translation, OpenAI, publishing, Thompson, translation, translators
language
Swedish
id
9171006
date added to LUP
2024-08-26 12:58:17
date last changed
2024-08-26 12:58:17
@misc{9171006,
  abstract     = {{The November 2022 launch of the ChatGPT generative AI (GAI) sparked extensive discussions in the publishing and book industries. This technology challenges the unique creative ability of humans and raises concerns about its impact on text-based professions. Discussions include ethical uses and copyright. This study focuses on the use of GAI in translations of adult fiction by traditional publishers, based on qualitative interviews with publishers and translators. The subject is extremely topical and has been widely discussed over the past year since some Swedish publishers have started to turn to GAI translations as a solution to declining print runs. The study examines whether GAI translations can be applied to all genres of writing and the potential impact of GAI translations on reader appreciation, the Swedish language, and the breadth of publishing. Theories from John B. Thompson and Naomi S. Baron are used to analyse the interview responses. The study is a time marker for the rapid changes in the industry, with the results showing a need for some urgent regulation around the use of GAI and opening up for further study into differences in quality and how this might impact future book sales.}},
  author       = {{Ziherl, Helena Irena Tatiana}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{”Ett sammelsurium av lösningar i stunden”? : En analys av generativ AI-översättning i bokbranschen}},
  year         = {{2024}},
}