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Är det läge att skämta? En retorisk analys av den ukrainska presidenten Volodymyr Zelenskyj

Zetterman, Wille LU and Wikner Stjerndal, Isak (2024) SKDK11 20241
Department of Strategic Communication
Abstract (Swedish)
This study examines the rhetorical strategies employed by the Ukrainian President Volodymyr Zelenskyj, particularly focusing on his use of humor and sarcasm during the Russian-Ukrainian War. By analyzing a sample of Zelenskyj's Instagram posts from the beginning of the war as well in the current time, this research seeks to understand how these rhetorical devices contribute to his leadership and the broader narrative of the conflict. Drawing on theories of rhetoric, storytelling, and sensemaking, the study explores the interplay between humor, sarcasm, and Zelenskyj's construction of ethos, pathos, and logos. Findings suggest that Zelenskyj's use of humor serves multiple purposes, including strengthening his credibility, connecting with... (More)
This study examines the rhetorical strategies employed by the Ukrainian President Volodymyr Zelenskyj, particularly focusing on his use of humor and sarcasm during the Russian-Ukrainian War. By analyzing a sample of Zelenskyj's Instagram posts from the beginning of the war as well in the current time, this research seeks to understand how these rhetorical devices contribute to his leadership and the broader narrative of the conflict. Drawing on theories of rhetoric, storytelling, and sensemaking, the study explores the interplay between humor, sarcasm, and Zelenskyj's construction of ethos, pathos, and logos. Findings suggest that Zelenskyj's use of humor serves multiple purposes, including strengthening his credibility, connecting with his audience on an emotional level, and challenging traditional notions of wartime leadership. The study contributes to the understanding of how humor can be used as a powerful tool in political communication, particularly in times of crisis. (Less)
Please use this url to cite or link to this publication:
author
Zetterman, Wille LU and Wikner Stjerndal, Isak
supervisor
organization
course
SKDK11 20241
year
type
M2 - Bachelor Degree
subject
keywords
Storytelling, rhetoric, humor, sarcasm, crisis, social media, communication
language
Swedish
id
9172282
date added to LUP
2024-08-27 10:23:14
date last changed
2024-08-27 10:23:14
@misc{9172282,
  abstract     = {{This study examines the rhetorical strategies employed by the Ukrainian President Volodymyr Zelenskyj, particularly focusing on his use of humor and sarcasm during the Russian-Ukrainian War. By analyzing a sample of Zelenskyj's Instagram posts from the beginning of the war as well in the current time, this research seeks to understand how these rhetorical devices contribute to his leadership and the broader narrative of the conflict. Drawing on theories of rhetoric, storytelling, and sensemaking, the study explores the interplay between humor, sarcasm, and Zelenskyj's construction of ethos, pathos, and logos. Findings suggest that Zelenskyj's use of humor serves multiple purposes, including strengthening his credibility, connecting with his audience on an emotional level, and challenging traditional notions of wartime leadership. The study contributes to the understanding of how humor can be used as a powerful tool in political communication, particularly in times of crisis.}},
  author       = {{Zetterman, Wille and Wikner Stjerndal, Isak}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Är det läge att skämta? En retorisk analys av den ukrainska presidenten Volodymyr Zelenskyj}},
  year         = {{2024}},
}