Det kroppsliga spektrumet inom modets olika visuella narrativ: En komparativ analys av produktbilder från modeföretaget Très Bien & e-handelsbolaget Zalando
(2024) MODK63 20241Division of Fashion Studies
- Abstract
- With the definite dialectic relationship between the fashion industry and models, this bachelor’s thesis seeks to research the usage of models’ body types in relation to two different fashion companies. These two companies consist of Très Bien and Zalando, which occupy different spaces of the larger fashion landscape, with Très Bien being a smaller and more alternative fashion company and Zalando being a larger e-commerce giant. This paper aims to identify and analyze the different types of models that these companies use in their product shoots, with a further emphasis on their body types. Aspects such as pose and gaze will also be relevant in trying to understand how these models contribute to the two companies’ visual identities. The... (More)
- With the definite dialectic relationship between the fashion industry and models, this bachelor’s thesis seeks to research the usage of models’ body types in relation to two different fashion companies. These two companies consist of Très Bien and Zalando, which occupy different spaces of the larger fashion landscape, with Très Bien being a smaller and more alternative fashion company and Zalando being a larger e-commerce giant. This paper aims to identify and analyze the different types of models that these companies use in their product shoots, with a further emphasis on their body types. Aspects such as pose and gaze will also be relevant in trying to understand how these models contribute to the two companies’ visual identities. The methodological approach to this essay consists of Gillian Roses Four sites of meaning, which assisted with categorizing the process of visual analysis into a framework, in order to formally interpret the product pictures from the two companies. The essay also aims to understand what the use of these specific body types contribute to what is portrayed about the specific company, with help from theorists such as Roland Barthes and Joanne Entwistle. Through the theoretical and methodological framework, the results of the findings consisted of major differences in the usage of body types in order for the companies to be able to portray themselves alternatively, in the case of Très Bien, and normatively, in the case of Zalando. Theses stances used through the companies utilization of different body types existed in order for the two companies to be able to further perpetuate and cement their different places in the larger fashion industry, one being alternative in order to distance themselves from the norm, whilst the other being normative in order to perpetuate themselves as available and approachable. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9172977
- author
- Ruangrad, Alan LU and Haapaniemi, Jennifer
- supervisor
- organization
- alternative title
- The bodily spectrum within fashion’s different visual narratives: A comparative analysis of product images from the fashion company Très Bien & the e-commerce company Zalando
- course
- MODK63 20241
- year
- 2024
- type
- M2 - Bachelor Degree
- subject
- keywords
- Fashion, models, body, Raf Simons, Hedi Slimane, myth, dress, product picture, posing, visual, brand identity. / Mode, modeller, kropp, myt, beklädnad, produktbild, poserande, visuella, varumärkesidentitet.
- language
- Swedish
- id
- 9172977
- date added to LUP
- 2025-05-21 16:28:42
- date last changed
- 2025-05-21 16:28:42
@misc{9172977,
abstract = {{With the definite dialectic relationship between the fashion industry and models, this bachelor’s thesis seeks to research the usage of models’ body types in relation to two different fashion companies. These two companies consist of Très Bien and Zalando, which occupy different spaces of the larger fashion landscape, with Très Bien being a smaller and more alternative fashion company and Zalando being a larger e-commerce giant. This paper aims to identify and analyze the different types of models that these companies use in their product shoots, with a further emphasis on their body types. Aspects such as pose and gaze will also be relevant in trying to understand how these models contribute to the two companies’ visual identities. The methodological approach to this essay consists of Gillian Roses Four sites of meaning, which assisted with categorizing the process of visual analysis into a framework, in order to formally interpret the product pictures from the two companies. The essay also aims to understand what the use of these specific body types contribute to what is portrayed about the specific company, with help from theorists such as Roland Barthes and Joanne Entwistle. Through the theoretical and methodological framework, the results of the findings consisted of major differences in the usage of body types in order for the companies to be able to portray themselves alternatively, in the case of Très Bien, and normatively, in the case of Zalando. Theses stances used through the companies utilization of different body types existed in order for the two companies to be able to further perpetuate and cement their different places in the larger fashion industry, one being alternative in order to distance themselves from the norm, whilst the other being normative in order to perpetuate themselves as available and approachable.}},
author = {{Ruangrad, Alan and Haapaniemi, Jennifer}},
language = {{swe}},
note = {{Student Paper}},
title = {{Det kroppsliga spektrumet inom modets olika visuella narrativ: En komparativ analys av produktbilder från modeföretaget Très Bien & e-handelsbolaget Zalando}},
year = {{2024}},
}