Tiktok och mode: Unga kvinnors konsumtionsvanor i fokus
(2024) MODK63 20241Division of Fashion Studies
- Abstract
- This study will examine how fashion consumption looks on Tiktok among young women aged
18 - 19 years in Sweden. The aim is to find out which factors influence the target group's fashion consumption on Tiktok and in which specific ways Tiktok contributes to the target group's fashion consumption. To answer these questions, we will use a quantitative survey which will then be analyzed with a thematic analysis. The theories that are applied in the study are Bauman's theory about consumer society, Graffman's & Östberg theory about materialism and an article about platforms and consumer culture. The study will also apply well-chosen literature that considers the subject. Previous research on this subject has shown that social media has a major... (More) - This study will examine how fashion consumption looks on Tiktok among young women aged
18 - 19 years in Sweden. The aim is to find out which factors influence the target group's fashion consumption on Tiktok and in which specific ways Tiktok contributes to the target group's fashion consumption. To answer these questions, we will use a quantitative survey which will then be analyzed with a thematic analysis. The theories that are applied in the study are Bauman's theory about consumer society, Graffman's & Östberg theory about materialism and an article about platforms and consumer culture. The study will also apply well-chosen literature that considers the subject. Previous research on this subject has shown that social media has a major impact on human social media consumption. This study also shows that social media, in this case Tiktok which we have examined, influences and encourages the target group to consume fashion goods. This means that as social media platforms grow, consumption increases correspondingly. Therefore, people in today's society need to take a stand and change this consumption behavior. In the study, we have concluded that Tiktok impacts young women's consumption. Companies in Sweden market their products on Tiktok, which often leads to purchases by the generation. The factors influencing young women's consumption include their constant search for new material goods to express their status and identity. They also do this by following the trends that are current on Tiktok. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9174382
- author
- Gajic, Sara LU and Lindström, Anna
- supervisor
- organization
- course
- MODK63 20241
- year
- 2024
- type
- M2 - Bachelor Degree
- subject
- keywords
- fashion, tiktok
- language
- Swedish
- id
- 9174382
- date added to LUP
- 2025-05-22 09:51:55
- date last changed
- 2025-05-22 09:51:55
@misc{9174382,
abstract = {{This study will examine how fashion consumption looks on Tiktok among young women aged
18 - 19 years in Sweden. The aim is to find out which factors influence the target group's fashion consumption on Tiktok and in which specific ways Tiktok contributes to the target group's fashion consumption. To answer these questions, we will use a quantitative survey which will then be analyzed with a thematic analysis. The theories that are applied in the study are Bauman's theory about consumer society, Graffman's & Östberg theory about materialism and an article about platforms and consumer culture. The study will also apply well-chosen literature that considers the subject. Previous research on this subject has shown that social media has a major impact on human social media consumption. This study also shows that social media, in this case Tiktok which we have examined, influences and encourages the target group to consume fashion goods. This means that as social media platforms grow, consumption increases correspondingly. Therefore, people in today's society need to take a stand and change this consumption behavior. In the study, we have concluded that Tiktok impacts young women's consumption. Companies in Sweden market their products on Tiktok, which often leads to purchases by the generation. The factors influencing young women's consumption include their constant search for new material goods to express their status and identity. They also do this by following the trends that are current on Tiktok.}},
author = {{Gajic, Sara and Lindström, Anna}},
language = {{swe}},
note = {{Student Paper}},
title = {{Tiktok och mode: Unga kvinnors konsumtionsvanor i fokus}},
year = {{2024}},
}