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Legitimering i krisens tid: Strategier i svenska politiska tal och presskonferenser

Larsson, Ellinor LU (2025) STVK04 20242
Department of Political Science
Abstract
The purpose of the essay is to analyze the communicative and rhetorical strategies that are applied to strengthen trust in a crisis situation. The question that forms the basis of the study is "How does the Swedish government legitimize its corona strategy?". The method used is a text analysis and the material included consists of selected press conferences and speeches issued by the Swedish government during the year 2020. Theo van Leeuwen's theory of legitimation strategies is used as a theoretical framework. The analysis shows that all strategies for legitimation are used and combinations occur with the aim of strengthening trust in measures and decisions. The conclusion shows that Sweden adapted communication to portray decisions as... (More)
The purpose of the essay is to analyze the communicative and rhetorical strategies that are applied to strengthen trust in a crisis situation. The question that forms the basis of the study is "How does the Swedish government legitimize its corona strategy?". The method used is a text analysis and the material included consists of selected press conferences and speeches issued by the Swedish government during the year 2020. Theo van Leeuwen's theory of legitimation strategies is used as a theoretical framework. The analysis shows that all strategies for legitimation are used and combinations occur with the aim of strengthening trust in measures and decisions. The conclusion shows that Sweden adapted communication to portray decisions as necessary and objective and used a combination of legitimation strategies to build trust and justify its decisions. The result can be used for further research and provides an understanding of how to build trust in communication during a crisis situation. (Less)
Please use this url to cite or link to this publication:
author
Larsson, Ellinor LU
supervisor
organization
course
STVK04 20242
year
type
M2 - Bachelor Degree
subject
keywords
Legitimering, förtroende, politik, corona
language
Swedish
id
9179238
date added to LUP
2025-03-04 12:56:12
date last changed
2025-03-04 12:56:12
@misc{9179238,
  abstract     = {{The purpose of the essay is to analyze the communicative and rhetorical strategies that are applied to strengthen trust in a crisis situation. The question that forms the basis of the study is "How does the Swedish government legitimize its corona strategy?". The method used is a text analysis and the material included consists of selected press conferences and speeches issued by the Swedish government during the year 2020. Theo van Leeuwen's theory of legitimation strategies is used as a theoretical framework. The analysis shows that all strategies for legitimation are used and combinations occur with the aim of strengthening trust in measures and decisions. The conclusion shows that Sweden adapted communication to portray decisions as necessary and objective and used a combination of legitimation strategies to build trust and justify its decisions. The result can be used for further research and provides an understanding of how to build trust in communication during a crisis situation.}},
  author       = {{Larsson, Ellinor}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Legitimering i krisens tid: Strategier i svenska politiska tal och presskonferenser}},
  year         = {{2025}},
}