Legitimering i krisens tid: Strategier i svenska politiska tal och presskonferenser
(2025) STVK04 20242Department of Political Science
- Abstract
- The purpose of the essay is to analyze the communicative and rhetorical strategies that are applied to strengthen trust in a crisis situation. The question that forms the basis of the study is "How does the Swedish government legitimize its corona strategy?". The method used is a text analysis and the material included consists of selected press conferences and speeches issued by the Swedish government during the year 2020. Theo van Leeuwen's theory of legitimation strategies is used as a theoretical framework. The analysis shows that all strategies for legitimation are used and combinations occur with the aim of strengthening trust in measures and decisions. The conclusion shows that Sweden adapted communication to portray decisions as... (More)
- The purpose of the essay is to analyze the communicative and rhetorical strategies that are applied to strengthen trust in a crisis situation. The question that forms the basis of the study is "How does the Swedish government legitimize its corona strategy?". The method used is a text analysis and the material included consists of selected press conferences and speeches issued by the Swedish government during the year 2020. Theo van Leeuwen's theory of legitimation strategies is used as a theoretical framework. The analysis shows that all strategies for legitimation are used and combinations occur with the aim of strengthening trust in measures and decisions. The conclusion shows that Sweden adapted communication to portray decisions as necessary and objective and used a combination of legitimation strategies to build trust and justify its decisions. The result can be used for further research and provides an understanding of how to build trust in communication during a crisis situation. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9179238
- author
- Larsson, Ellinor LU
- supervisor
- organization
- course
- STVK04 20242
- year
- 2025
- type
- M2 - Bachelor Degree
- subject
- keywords
- Legitimering, förtroende, politik, corona
- language
- Swedish
- id
- 9179238
- date added to LUP
- 2025-03-04 12:56:12
- date last changed
- 2025-03-04 12:56:12
@misc{9179238, abstract = {{The purpose of the essay is to analyze the communicative and rhetorical strategies that are applied to strengthen trust in a crisis situation. The question that forms the basis of the study is "How does the Swedish government legitimize its corona strategy?". The method used is a text analysis and the material included consists of selected press conferences and speeches issued by the Swedish government during the year 2020. Theo van Leeuwen's theory of legitimation strategies is used as a theoretical framework. The analysis shows that all strategies for legitimation are used and combinations occur with the aim of strengthening trust in measures and decisions. The conclusion shows that Sweden adapted communication to portray decisions as necessary and objective and used a combination of legitimation strategies to build trust and justify its decisions. The result can be used for further research and provides an understanding of how to build trust in communication during a crisis situation.}}, author = {{Larsson, Ellinor}}, language = {{swe}}, note = {{Student Paper}}, title = {{Legitimering i krisens tid: Strategier i svenska politiska tal och presskonferenser}}, year = {{2025}}, }