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Spelet utanför planen

Lindbom Johansson, Louise LU (2025) STVK04 20242
Department of Political Science
Abstract (Swedish)
This study examines Qatar’s hosting of the 2022 FIFA World Cup through the lens of role theory, with a particular focus on role perception, role expectations and role performance. By analysing Qatar's National Vision 2030 and development strategies, as well as international reports and resolutions, the study explores the interplay between Qatar's self-image as a host nation, external expectations, and the practical implementation of these ambitions. The findings reveal a significant discrepancy between Qatar's communicated goals, such as sustainability, economic diversification, and global cultural exchange, and the realities of labor rights abuses and structural deficiencies. The analysis suggests that Qatar's efforts were largely... (More)
This study examines Qatar’s hosting of the 2022 FIFA World Cup through the lens of role theory, with a particular focus on role perception, role expectations and role performance. By analysing Qatar's National Vision 2030 and development strategies, as well as international reports and resolutions, the study explores the interplay between Qatar's self-image as a host nation, external expectations, and the practical implementation of these ambitions. The findings reveal a significant discrepancy between Qatar's communicated goals, such as sustainability, economic diversification, and global cultural exchange, and the realities of labor rights abuses and structural deficiencies. The analysis suggests that Qatar's efforts were largely symbolic rather than structural, aimed more at appeasing international criticism than achieving substantial reforms. This study highlights the complexities of leveraging global sports events as a tool for soft power and national branding, ultimately revealing both the potentials and limitations of such strategies in achieving long-term legitimacy and global influence. (Less)
Please use this url to cite or link to this publication:
author
Lindbom Johansson, Louise LU
supervisor
organization
course
STVK04 20242
year
type
M2 - Bachelor Degree
subject
keywords
Qatar, FIFA World Cup 2022, mjuk makt, rollteori, småstatsteori, sportswashing
language
Swedish
id
9179507
date added to LUP
2025-03-04 12:56:22
date last changed
2025-03-04 12:56:22
@misc{9179507,
  abstract     = {{This study examines Qatar’s hosting of the 2022 FIFA World Cup through the lens of role theory, with a particular focus on role perception, role expectations and role performance. By analysing Qatar's National Vision 2030 and development strategies, as well as international reports and resolutions, the study explores the interplay between Qatar's self-image as a host nation, external expectations, and the practical implementation of these ambitions. The findings reveal a significant discrepancy between Qatar's communicated goals, such as sustainability, economic diversification, and global cultural exchange, and the realities of labor rights abuses and structural deficiencies. The analysis suggests that Qatar's efforts were largely symbolic rather than structural, aimed more at appeasing international criticism than achieving substantial reforms. This study highlights the complexities of leveraging global sports events as a tool for soft power and national branding, ultimately revealing both the potentials and limitations of such strategies in achieving long-term legitimacy and global influence.}},
  author       = {{Lindbom Johansson, Louise}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Spelet utanför planen}},
  year         = {{2025}},
}