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Geographical Indications and Trademarks in Conflict: Development and the Role of Regulation 2024/1143

Pilström, Love LU (2025) JURM02 20251
Department of Law
Faculty of Law
Abstract
This thesis explores the evolving relationship between geographical indica-tions (GIs) and trademarks within European Union (EU) law, with a particu-lar focus on the legal developments culminating in Regulation 2024/1143. While both GIs and trademarks are forms of intellectual property, they serve different purposes. Trademarks primarily protect commercial brand identity, while GIs are recognised as tools to support rural development, preserve cultural heritage, promote sustainability, and safeguard consumer trust.
The thesis applies a doctrinal legal method combined with EU legal meth-odology to analyse relevant regulations, case law, and legal literature. Par-ticular attention is paid to the legal conflict, or norm collision, between... (More)
This thesis explores the evolving relationship between geographical indica-tions (GIs) and trademarks within European Union (EU) law, with a particu-lar focus on the legal developments culminating in Regulation 2024/1143. While both GIs and trademarks are forms of intellectual property, they serve different purposes. Trademarks primarily protect commercial brand identity, while GIs are recognised as tools to support rural development, preserve cultural heritage, promote sustainability, and safeguard consumer trust.
The thesis applies a doctrinal legal method combined with EU legal meth-odology to analyse relevant regulations, case law, and legal literature. Par-ticular attention is paid to the legal conflict, or norm collision, between the two systems, especially regarding the concept of evocation, which plays a central role in defining the limits of GI protection.
The findings of this thesis show that over time, GIs have been granted stronger legal standing vis-à-vis trademarks, both through legislative re-forms and expansive judicial interpretation by the Court of Justice of the European Union (CJEU). The thesis concludes that GIs have developed to-wards occupying a privileged position within EU intellectual property law, primarily due to their public interest functions. However, this development also raises new legal questions about the balance between protection and overreach, particularly concerning the expanding concept of evocation as well as ownership and commercialisation questions in the hereto little-explored role of GIs in services. (Less)
Abstract (Swedish)
Denna uppsats undersöker det framväxande förhållandet mellan geografiska beteckningar (Geographical Indications, GI) och varumärken inom EU-lagstiftningen, med särskilt fokus på den rättsliga utvecklingen som mynnat ut i förordning 2024/1143. Även om både GI och varumärken utgör immate-riella rättigheter, tjänar de olika syften. Varumärken skyddar främst privata kommersiella intressen och företagsidentiteter, medan GI betraktas av EU som verktyg för att främja landsbygdsutveckling, bevara kulturarvet, främja hållbarhet och stärka konsumentskydd.
Uppsatsen tillämpar en rättsdogmatisk metod i kombination med EU-rättslig metod för att analysera relevanta förordningar, rättspraxis och doktrin. Sär-skild uppmärksamhet ägnas åt den juridiska... (More)
Denna uppsats undersöker det framväxande förhållandet mellan geografiska beteckningar (Geographical Indications, GI) och varumärken inom EU-lagstiftningen, med särskilt fokus på den rättsliga utvecklingen som mynnat ut i förordning 2024/1143. Även om både GI och varumärken utgör immate-riella rättigheter, tjänar de olika syften. Varumärken skyddar främst privata kommersiella intressen och företagsidentiteter, medan GI betraktas av EU som verktyg för att främja landsbygdsutveckling, bevara kulturarvet, främja hållbarhet och stärka konsumentskydd.
Uppsatsen tillämpar en rättsdogmatisk metod i kombination med EU-rättslig metod för att analysera relevanta förordningar, rättspraxis och doktrin. Sär-skild uppmärksamhet ägnas åt den juridiska konflikten, eller normkollision-en, mellan de två systemen, särskilt när det gäller begreppet anspelning (evocation), som spelar en central roll för att definiera gränserna för GI-skyddet.
Resultaten av denna uppsats visar att GI med tiden har erhållit en allt star-kare rättslig ställning gentemot varumärken, både genom lagändringar och expansiv rättslig tolkning av Europeiska unionens domstol (CJEU). Uppsat-sen drar slutsatsen att GI har utvecklats mot att inta en synnerligen stark ställning inom EU:s immaterialrättsliga system, främst på grund av allmän-intressena som tillvaratas av GI-skyddet. Denna utveckling väcker dock även nya juridiska frågor om gränsdragningen mellan rättfärdigat och över-drivet skydd, särskilt när det gäller den expanderande tolkningen av begrep-pet anspelning samt frågor om äganderätt och kommersialisering i den hit-tills föga utforskade förhållandet mellan GI och tjänster. (Less)
Please use this url to cite or link to this publication:
author
Pilström, Love LU
supervisor
organization
course
JURM02 20251
year
type
H3 - Professional qualifications (4 Years - )
subject
keywords
EU law, EU-rätt, Geographical Indications, GI, Geografiska beteckningar, Trademark, Trademark law, Varumärkesrätt
language
English
id
9189366
date added to LUP
2025-06-16 12:06:11
date last changed
2025-06-16 12:06:11
@misc{9189366,
  abstract     = {{This thesis explores the evolving relationship between geographical indica-tions (GIs) and trademarks within European Union (EU) law, with a particu-lar focus on the legal developments culminating in Regulation 2024/1143. While both GIs and trademarks are forms of intellectual property, they serve different purposes. Trademarks primarily protect commercial brand identity, while GIs are recognised as tools to support rural development, preserve cultural heritage, promote sustainability, and safeguard consumer trust.
The thesis applies a doctrinal legal method combined with EU legal meth-odology to analyse relevant regulations, case law, and legal literature. Par-ticular attention is paid to the legal conflict, or norm collision, between the two systems, especially regarding the concept of evocation, which plays a central role in defining the limits of GI protection.
The findings of this thesis show that over time, GIs have been granted stronger legal standing vis-à-vis trademarks, both through legislative re-forms and expansive judicial interpretation by the Court of Justice of the European Union (CJEU). The thesis concludes that GIs have developed to-wards occupying a privileged position within EU intellectual property law, primarily due to their public interest functions. However, this development also raises new legal questions about the balance between protection and overreach, particularly concerning the expanding concept of evocation as well as ownership and commercialisation questions in the hereto little-explored role of GIs in services.}},
  author       = {{Pilström, Love}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Geographical Indications and Trademarks in Conflict: Development and the Role of Regulation 2024/1143}},
  year         = {{2025}},
}