Strategic Fundraising for Technology-Driven, Small Non-Profit Organisations: A Case Study
(2025) MIOM05 20251Department of Mechanical Engineering Sciences
Production Management
- Abstract
- Wildlife globally is under threat, especially in sub-saharan Africa, with
poaching as a major factor. The animals are a part of a biological ecosystem
and also a key for tourism and hence the economies of many African
countries. To help preserve wildlife and prevent poaching, technologies such
as AI cameras and dashboards offer a crucial tool. The technologies need to
be purchased and distributed, which the African economies struggle with.
Non-Governmental Organisations (NGO) can therefore be an important
actor in preserving wildlife by financing and needed technologies.
The purpose of the thesis is to describe and analyse a small Scandinavian
non-profit organisation operating in Africa supplying wildlife sanctuaries
and parks... (More) - Wildlife globally is under threat, especially in sub-saharan Africa, with
poaching as a major factor. The animals are a part of a biological ecosystem
and also a key for tourism and hence the economies of many African
countries. To help preserve wildlife and prevent poaching, technologies such
as AI cameras and dashboards offer a crucial tool. The technologies need to
be purchased and distributed, which the African economies struggle with.
Non-Governmental Organisations (NGO) can therefore be an important
actor in preserving wildlife by financing and needed technologies.
The purpose of the thesis is to describe and analyse a small Scandinavian
non-profit organisation operating in Africa supplying wildlife sanctuaries
and parks with technology that protects endangered species, taking into
account the company’s current business model to identify financial
segments to increase funding by proposing an optimal market position,
strategy and implementation plan.
A qualitative, abductive case study approach was employed. The research
combined descriptive, exploratory and problem solving methods. Data was
collected through a literature study as well as from several semi
structured-interviews within the case company and industry experts.
The findings highlight that non-profits require context-specific frameworks
to address their unique structural and strategic challenges. Central to effective fundraising is the reciprocal nature of donor relationships as NGOs
must understand donor motivations and ensure perceived value in return.
The study emphasises the need for targeted donor segmentation, aligning the
organisation’s value proposition and market positioning with the specific
motivations of selected donor segments. It also underscores the importance
of internal organisational structure to support strategy implementation.
Ultimately, the thesis delivers a strategy and implementation plan designed
to increase donations and enable the case company to scale its operations.
By leveraging its technological innovation, conservation impact and
community empowerment, the organisation can differentiate itself in the
donor market and build enduring, trust-based donor relationships. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9189684
- author
- Rundquist, Harald LU and Gustafsson, Adrian LU
- supervisor
- organization
- course
- MIOM05 20251
- year
- 2025
- type
- H2 - Master's Degree (Two Years)
- subject
- other publication id
- 25/5297
- language
- English
- id
- 9189684
- date added to LUP
- 2025-06-17 16:27:36
- date last changed
- 2025-06-17 16:47:59
@misc{9189684,
abstract = {{Wildlife globally is under threat, especially in sub-saharan Africa, with
poaching as a major factor. The animals are a part of a biological ecosystem
and also a key for tourism and hence the economies of many African
countries. To help preserve wildlife and prevent poaching, technologies such
as AI cameras and dashboards offer a crucial tool. The technologies need to
be purchased and distributed, which the African economies struggle with.
Non-Governmental Organisations (NGO) can therefore be an important
actor in preserving wildlife by financing and needed technologies.
The purpose of the thesis is to describe and analyse a small Scandinavian
non-profit organisation operating in Africa supplying wildlife sanctuaries
and parks with technology that protects endangered species, taking into
account the company’s current business model to identify financial
segments to increase funding by proposing an optimal market position,
strategy and implementation plan.
A qualitative, abductive case study approach was employed. The research
combined descriptive, exploratory and problem solving methods. Data was
collected through a literature study as well as from several semi
structured-interviews within the case company and industry experts.
The findings highlight that non-profits require context-specific frameworks
to address their unique structural and strategic challenges. Central to effective fundraising is the reciprocal nature of donor relationships as NGOs
must understand donor motivations and ensure perceived value in return.
The study emphasises the need for targeted donor segmentation, aligning the
organisation’s value proposition and market positioning with the specific
motivations of selected donor segments. It also underscores the importance
of internal organisational structure to support strategy implementation.
Ultimately, the thesis delivers a strategy and implementation plan designed
to increase donations and enable the case company to scale its operations.
By leveraging its technological innovation, conservation impact and
community empowerment, the organisation can differentiate itself in the
donor market and build enduring, trust-based donor relationships.}},
author = {{Rundquist, Harald and Gustafsson, Adrian}},
language = {{eng}},
note = {{Student Paper}},
title = {{Strategic Fundraising for Technology-Driven, Small Non-Profit Organisations: A Case Study}},
year = {{2025}},
}