A Political Fallout Witnessed in News Media
(2025) SKDK11 20251Department of Strategic Communication
- Abstract
- This thesis explores whether two news channels CNN and Fox News portray and
depict political events based on their political ideologies. At the same time, this study examines whether and how these channels use communication strategies to report on the meeting between Trump and Zelensky on February 28. To arrive at a conclusion, a comparative case study was conducted, through careful observation of 20 articles to understand their communicative techniques. By applying two theories of narrative and framing, this study explores how these are used in news reporting. This led to the conclusion that CNN and Fox News articles can be divided into five different frames; of which two frames were individually applicable to either CNN or Fox News.... (More) - This thesis explores whether two news channels CNN and Fox News portray and
depict political events based on their political ideologies. At the same time, this study examines whether and how these channels use communication strategies to report on the meeting between Trump and Zelensky on February 28. To arrive at a conclusion, a comparative case study was conducted, through careful observation of 20 articles to understand their communicative techniques. By applying two theories of narrative and framing, this study explores how these are used in news reporting. This led to the conclusion that CNN and Fox News articles can be divided into five different frames; of which two frames were individually applicable to either CNN or Fox News. Another conclusion is that news channels implement narratives overlaid by media bias, in the form of selective and presentation bias, and overall, this portrayal can be considered a contributing factor to political polarisation and media fragmentation. This study provides valuable insights into how media channels use strategic communication strategies in their political communication and how it contributes to polarisation within society. (Less) - Abstract (Swedish)
- Den här uppsatsen utforskar huruvida de två nyhetskanalerna, CNN och Fox News,
porträtterar och skildrar politiska händelser baserat på deras politiska ideologier.
Samtidigt, undersöker denna studie om och hur dessa kanaler använder sig av
kommunikationsstrategier för att rapportera om mötet mellan Trump och Zelenskyj
den 28 februari. För att komma fram till ett resultat har en jämförande fallstudie utförts genom noga observation av 20 artiklar i syfte att urskilja deras kommunikativa tekniker. Genom att tillämpa de två teorierna inramning och narrativ har det konstaterats hur dessa används inom nyhetsrapportering. Detta härledde till slutsatsen där det bevisas att Fox News och CNNs artiklar går att dela in i fem olika inramningar,... (More) - Den här uppsatsen utforskar huruvida de två nyhetskanalerna, CNN och Fox News,
porträtterar och skildrar politiska händelser baserat på deras politiska ideologier.
Samtidigt, undersöker denna studie om och hur dessa kanaler använder sig av
kommunikationsstrategier för att rapportera om mötet mellan Trump och Zelenskyj
den 28 februari. För att komma fram till ett resultat har en jämförande fallstudie utförts genom noga observation av 20 artiklar i syfte att urskilja deras kommunikativa tekniker. Genom att tillämpa de två teorierna inramning och narrativ har det konstaterats hur dessa används inom nyhetsrapportering. Detta härledde till slutsatsen där det bevisas att Fox News och CNNs artiklar går att dela in i fem olika inramningar, varav två inramningar enskilt var applicerbara på Fox News eller CNN.
En annan slutsats som kunde dras påvisade att nyhetskanalerna implementerar
narrativ med fragment av mediabias, i form av selektiv och presentation bias och i helhet kan denna skildring anses vara en bidragande faktor till politisk polarisering och mediasplittring. Den här studien bidrar med värdefulla insikter i hur mediekanaler använder strategiska kommunikationsstrategier i sin politiska
kommunikation och hur det bidrar till en polarisering inom samhället. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9192106
- author
- Agerman, Elvira LU and Engström, Marie
- supervisor
- organization
- course
- SKDK11 20251
- year
- 2025
- type
- M2 - Bachelor Degree
- subject
- keywords
- News Coverage, Political polarisation, Media bias, Media fragmentation, Framing, Narrative.
- language
- English
- id
- 9192106
- date added to LUP
- 2025-06-30 11:21:16
- date last changed
- 2025-06-30 11:21:16
@misc{9192106, abstract = {{This thesis explores whether two news channels CNN and Fox News portray and depict political events based on their political ideologies. At the same time, this study examines whether and how these channels use communication strategies to report on the meeting between Trump and Zelensky on February 28. To arrive at a conclusion, a comparative case study was conducted, through careful observation of 20 articles to understand their communicative techniques. By applying two theories of narrative and framing, this study explores how these are used in news reporting. This led to the conclusion that CNN and Fox News articles can be divided into five different frames; of which two frames were individually applicable to either CNN or Fox News. Another conclusion is that news channels implement narratives overlaid by media bias, in the form of selective and presentation bias, and overall, this portrayal can be considered a contributing factor to political polarisation and media fragmentation. This study provides valuable insights into how media channels use strategic communication strategies in their political communication and how it contributes to polarisation within society.}}, author = {{Agerman, Elvira and Engström, Marie}}, language = {{eng}}, note = {{Student Paper}}, title = {{A Political Fallout Witnessed in News Media}}, year = {{2025}}, }