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Attityd till cancelkultur: En kvalitativ undersökning på personlighetsdrag och sociala processer

Ronkainen, Thea LU and Fransson, Emma LU (2025) PSYK12 20251
Department of Psychology
Abstract
The aim of this study is to examine how young adults in Sweden describe their experiences and relate to the phenomenon cancel culture, as well as to identify patterns between 1) internal psychological factors and 2) social factors in relation to their attitudes towards cancel culture. The research question is: How do young Swedish adults express their attitudes toward cancel culture? Based on the Big Five theory and theories on social influence and parasocial relationships, semi-structured interviews were conducted with eight participants, along with the personality test NeoNeutral 40 1.2. The analysis was carried out using Interpretative Phenomenological Analysis, and three thematic clusters were identified: 1) when emotion meets opinion,... (More)
The aim of this study is to examine how young adults in Sweden describe their experiences and relate to the phenomenon cancel culture, as well as to identify patterns between 1) internal psychological factors and 2) social factors in relation to their attitudes towards cancel culture. The research question is: How do young Swedish adults express their attitudes toward cancel culture? Based on the Big Five theory and theories on social influence and parasocial relationships, semi-structured interviews were conducted with eight participants, along with the personality test NeoNeutral 40 1.2. The analysis was carried out using Interpretative Phenomenological Analysis, and three thematic clusters were identified: 1) when emotion meets opinion, 2) speaking freely and acting wisely and 3) a critical stance. The results show patterns between attitudes toward cancel culture and the personality traits of openness and conscientiousness, social pressure and emotional bonds to public figures. The study highlights how engagement in or rejection of cancel culture may be influenced by both the respondents personality traits as well as social norms. These findings contribute to an enriched understanding of a current digital phenomenon and may be relevant in the fields of media psychology, crisis management and future research in personality and social psychology. (Less)
Abstract (Swedish)
Syftet med denna studie är att undersöka hur unga vuxna i Sverige beskriver sina upplevelser och förhåller sig till fenomenet cancelkultur, samt vilka psykologiska och sociala faktorer som skulle kunna påverka deras attityder. Den övergripande forskningsfrågan lyder följaktligen: Hur uttrycker svenska unga vuxna sina attityder till cancelkultur? Med utgångspunkt i bland annat Big Five-teorin och teorier om sociala processer, bland annat social påverkan och parasociala relationer, genomfördes semistrukturerade intervjuer med åtta deltagare. Därefter följde en enkätundersökning baserad på personlighetstestet NeoNeutral 40 1.2. Analysen skedde med hjälp av Interpretative Phenomenological Analysis (IPA), där tre tematiska kluster... (More)
Syftet med denna studie är att undersöka hur unga vuxna i Sverige beskriver sina upplevelser och förhåller sig till fenomenet cancelkultur, samt vilka psykologiska och sociala faktorer som skulle kunna påverka deras attityder. Den övergripande forskningsfrågan lyder följaktligen: Hur uttrycker svenska unga vuxna sina attityder till cancelkultur? Med utgångspunkt i bland annat Big Five-teorin och teorier om sociala processer, bland annat social påverkan och parasociala relationer, genomfördes semistrukturerade intervjuer med åtta deltagare. Därefter följde en enkätundersökning baserad på personlighetstestet NeoNeutral 40 1.2. Analysen skedde med hjälp av Interpretative Phenomenological Analysis (IPA), där tre tematiska kluster identifierades: 1) när känsla möter opinion, 2) att tala fritt och handla klokt, samt 3) ett kritiskt förhållningssätt. Resultatet visar att deltagarnas attityder till cancelkultur kan relateras till en komplex samverkan mellan personlighetsdragen öppenhet och samvetsgrannhet, socialt tryck och känslomässiga band till offentliga personer. Sammanfattningsvis belyser studien hur respondenternas deltagande i eller avståndstagande från cancelkultur påverkas av både personlighetsegenskaper och yttre sociala normer. Resultaten bidrar med fördjupad förståelse för ett aktuellt fenomen i det digitala medielandskapet och kan vara till nytta inom mediepsykologi, krishantering och vidare forskning inom personlighetspsykologi eller socialpsykologi, i relation till samtida sociala processer. (Less)
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author
Ronkainen, Thea LU and Fransson, Emma LU
supervisor
organization
course
PSYK12 20251
year
type
M2 - Bachelor Degree
subject
keywords
Cancelkultur, personlighet, social påverkan, parasociala relationer, tolkningsfenomenologisk analys, Cancel culture, personality, social influence, parasocial relations, Interpretative Phenomenological Analysis
language
Swedish
id
9195373
date added to LUP
2025-06-16 09:24:00
date last changed
2025-06-16 09:24:00
@misc{9195373,
  abstract     = {{The aim of this study is to examine how young adults in Sweden describe their experiences and relate to the phenomenon cancel culture, as well as to identify patterns between 1) internal psychological factors and 2) social factors in relation to their attitudes towards cancel culture. The research question is: How do young Swedish adults express their attitudes toward cancel culture? Based on the Big Five theory and theories on social influence and parasocial relationships, semi-structured interviews were conducted with eight participants, along with the personality test NeoNeutral 40 1.2. The analysis was carried out using Interpretative Phenomenological Analysis, and three thematic clusters were identified: 1) when emotion meets opinion, 2) speaking freely and acting wisely and 3) a critical stance. The results show patterns between attitudes toward cancel culture and the personality traits of openness and conscientiousness, social pressure and emotional bonds to public figures. The study highlights how engagement in or rejection of cancel culture may be influenced by both the respondents personality traits as well as social norms. These findings contribute to an enriched understanding of a current digital phenomenon and may be relevant in the fields of media psychology, crisis management and future research in personality and social psychology.}},
  author       = {{Ronkainen, Thea and Fransson, Emma}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Attityd till cancelkultur: En kvalitativ undersökning på personlighetsdrag och sociala processer}},
  year         = {{2025}},
}