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Attityder om droganvändning - En diskursanalys av inlägg från medieplattformen TikTok

Hansson, Tilde LU and Wilzén, Alva LU (2025) SOPB63 20251
School of Social Work
Abstract
This study aims to examine which discourses regarding drug use can be identified on the social media app TikTok and how drug use is portrayed and constructed on the app. A netnographic study was conducted in which empirical material was collected from TikTok and analysed in a discourse analysis based on social constructivism. From the results, three discourses were identified: a health discourse, a liberty or addiction discourse, and a relationship and behaviour discourse. The three discourses spoke differently about drug use, for example, the health discourse highlighted the physical and mental consequences drug use has on its user, while the relationship and behaviour-discourse mainly focused on the impact that drug use and addiction... (More)
This study aims to examine which discourses regarding drug use can be identified on the social media app TikTok and how drug use is portrayed and constructed on the app. A netnographic study was conducted in which empirical material was collected from TikTok and analysed in a discourse analysis based on social constructivism. From the results, three discourses were identified: a health discourse, a liberty or addiction discourse, and a relationship and behaviour discourse. The three discourses spoke differently about drug use, for example, the health discourse highlighted the physical and mental consequences drug use has on its user, while the relationship and behaviour-discourse mainly focused on the impact that drug use and addiction have on the close relatives. The conclusion drawn from the analysis is that there are different discourses on TikTok, and they all paint different images of drug use. (Less)
Please use this url to cite or link to this publication:
author
Hansson, Tilde LU and Wilzén, Alva LU
supervisor
organization
course
SOPB63 20251
year
type
M2 - Bachelor Degree
subject
keywords
substance use, attitudes, discourse analysis, TikTok.
language
Swedish
id
9199202
date added to LUP
2025-06-16 11:20:02
date last changed
2025-06-16 11:20:02
@misc{9199202,
  abstract     = {{This study aims to examine which discourses regarding drug use can be identified on the social media app TikTok and how drug use is portrayed and constructed on the app. A netnographic study was conducted in which empirical material was collected from TikTok and analysed in a discourse analysis based on social constructivism. From the results, three discourses were identified: a health discourse, a liberty or addiction discourse, and a relationship and behaviour discourse. The three discourses spoke differently about drug use, for example, the health discourse highlighted the physical and mental consequences drug use has on its user, while the relationship and behaviour-discourse mainly focused on the impact that drug use and addiction have on the close relatives. The conclusion drawn from the analysis is that there are different discourses on TikTok, and they all paint different images of drug use.}},
  author       = {{Hansson, Tilde and Wilzén, Alva}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Attityder om droganvändning - En diskursanalys av inlägg från medieplattformen TikTok}},
  year         = {{2025}},
}