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"Homosexsjukan"- En tematisk undersökning av massmedias rapportering kring aids och hivprevention 1983-1996.

Ohlson, Frida LU (2025) GNVK22 20251
Department of Gender Studies
Abstract
This thesis examines representations of homosexual men in Swedish media and public information campaigns during the hiv/aids epidemic, using materials published 1983-1996. The thesis centers on how concepts such as homonormativity and homonationalism are reflected in the discourse, along with an exploration of the rhetorical strategies employed by journalists to increase readership. A thematic analysis was used to analyse the material containing the biggest newspapers in Sweden and physical material from information campaigns from four different organisations. The results showed a strong tendency to moralize homosexual men. Particularly those with multiple sexual partners who were frequently blamed for the spread of hiv. Contrary to... (More)
This thesis examines representations of homosexual men in Swedish media and public information campaigns during the hiv/aids epidemic, using materials published 1983-1996. The thesis centers on how concepts such as homonormativity and homonationalism are reflected in the discourse, along with an exploration of the rhetorical strategies employed by journalists to increase readership. A thematic analysis was used to analyse the material containing the biggest newspapers in Sweden and physical material from information campaigns from four different organisations. The results showed a strong tendency to moralize homosexual men. Particularly those with multiple sexual partners who were frequently blamed for the spread of hiv. Contrary to expectations, however, the language used in media was generally less homophobic than suggested by collective cultural memory. Notably, pejorative terms such as “bögpest” and “homosexsjuka” appeared less frequently than anticipated. Homonationalist narratives were not very prominent. The most apparent thing was how cautioning the newspapers and organisations were about engaging in casual sex abroad. The use of rhetorical devices in journalistic writing was evident, aligning with expectations based on media practices. (Less)
Please use this url to cite or link to this publication:
author
Ohlson, Frida LU
supervisor
organization
course
GNVK22 20251
year
type
M2 - Bachelor Degree
subject
keywords
aids, hiv, media, homonormativitet, homonationalism, homonormativity
language
Swedish
id
9208311
date added to LUP
2025-09-09 15:04:21
date last changed
2025-09-09 15:04:21
@misc{9208311,
  abstract     = {{This thesis examines representations of homosexual men in Swedish media and public information campaigns during the hiv/aids epidemic, using materials published 1983-1996. The thesis centers on how concepts such as homonormativity and homonationalism are reflected in the discourse, along with an exploration of the rhetorical strategies employed by journalists to increase readership. A thematic analysis was used to analyse the material containing the biggest newspapers in Sweden and physical material from information campaigns from four different organisations. The results showed a strong tendency to moralize homosexual men. Particularly those with multiple sexual partners who were frequently blamed for the spread of hiv. Contrary to expectations, however, the language used in media was generally less homophobic than suggested by collective cultural memory. Notably, pejorative terms such as “bögpest” and “homosexsjuka” appeared less frequently than anticipated. Homonationalist narratives were not very prominent. The most apparent thing was how cautioning the newspapers and organisations were about engaging in casual sex abroad. The use of rhetorical devices in journalistic writing was evident, aligning with expectations based on media practices.}},
  author       = {{Ohlson, Frida}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{"Homosexsjukan"- En tematisk undersökning av massmedias rapportering kring aids och hivprevention 1983-1996.}},
  year         = {{2025}},
}