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Shein, A Smoking Gun?: Shein’s path to the European Union Lobbying and why it won’t be successful.

Nordensten, Klara LU (2025) EUHR18 20251
European Studies
Abstract
This thesis examens lobbying strategies by corporations within the context of the European Union’s regulatory framework. The example used is fast fashion company Shein, who is affected by EU legislation as they enter the EU market. The research focuses on access points and constraints when corporations lobby the EU and explain why Shein won’t be successful.
Evidence collected through Process Tracing, from the period 2019-2025, will demonstrate Shein’s means, motive and opportunity to lobby within the EU. Weighing this evidence against the theoretical framework argues that Shein does not align with the EU’s norms, provide expertise to its institutions, nor have public congruence, which are all vital for successful lobbying. Comparing this... (More)
This thesis examens lobbying strategies by corporations within the context of the European Union’s regulatory framework. The example used is fast fashion company Shein, who is affected by EU legislation as they enter the EU market. The research focuses on access points and constraints when corporations lobby the EU and explain why Shein won’t be successful.
Evidence collected through Process Tracing, from the period 2019-2025, will demonstrate Shein’s means, motive and opportunity to lobby within the EU. Weighing this evidence against the theoretical framework argues that Shein does not align with the EU’s norms, provide expertise to its institutions, nor have public congruence, which are all vital for successful lobbying. Comparing this to Big Tech, which has been successful in lobbying, Shein might have the economic resources, but their late entry, their reputational baggage and misalignment with the EU’s institutional access points and no public congruence won’t make them successful in their lobbying. (Less)
Please use this url to cite or link to this publication:
author
Nordensten, Klara LU
supervisor
organization
course
EUHR18 20251
year
type
H2 - Master's Degree (Two Years)
subject
keywords
European Union, Fast fashion, Lobbying, Shein, European Studies
language
English
id
9210026
date added to LUP
2025-09-15 14:13:08
date last changed
2025-09-15 14:13:08
@misc{9210026,
  abstract     = {{This thesis examens lobbying strategies by corporations within the context of the European Union’s regulatory framework. The example used is fast fashion company Shein, who is affected by EU legislation as they enter the EU market. The research focuses on access points and constraints when corporations lobby the EU and explain why Shein won’t be successful. 
Evidence collected through Process Tracing, from the period 2019-2025, will demonstrate Shein’s means, motive and opportunity to lobby within the EU. Weighing this evidence against the theoretical framework argues that Shein does not align with the EU’s norms, provide expertise to its institutions, nor have public congruence, which are all vital for successful lobbying. Comparing this to Big Tech, which has been successful in lobbying, Shein might have the economic resources, but their late entry, their reputational baggage and misalignment with the EU’s institutional access points and no public congruence won’t make them successful in their lobbying.}},
  author       = {{Nordensten, Klara}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Shein, A Smoking Gun?: Shein’s path to the European Union Lobbying and why it won’t be successful.}},
  year         = {{2025}},
}