Skip to main content

LUP Student Papers

LUND UNIVERSITY LIBRARIES

Det nya digitala : sociala medier, kidfluencers och klädideal

Håkansson, Therese LU (2025) MODK63 20251
Division of Fashion Studies
Abstract
The digitalisation and introduction of social media is a factor that today affects children’s lives a lot. So called “kidfluencers” are a phenomenon that is booming and that is becoming more and more frequent. The aim of this essay is to look into the impact that social media and “kidfluencers” may have on children in Sweden today.
An interview study has been done, in which parents and educators of children aged 6-10 were asked questions regarding this mentioned topic, but also on some more topics that has a connection to clothing ideals but also touches on the topic of children’s exploitation on the internet.

Apart from the interview study, a study of 3 instagram-accounts belonging to 3 swedish kidfluencers has been done: Lionel and... (More)
The digitalisation and introduction of social media is a factor that today affects children’s lives a lot. So called “kidfluencers” are a phenomenon that is booming and that is becoming more and more frequent. The aim of this essay is to look into the impact that social media and “kidfluencers” may have on children in Sweden today.
An interview study has been done, in which parents and educators of children aged 6-10 were asked questions regarding this mentioned topic, but also on some more topics that has a connection to clothing ideals but also touches on the topic of children’s exploitation on the internet.

Apart from the interview study, a study of 3 instagram-accounts belonging to 3 swedish kidfluencers has been done: Lionel and Lunabelle Lundell as well as Malle Nilsson (via the instagram account owned by his mother). In this way the reader can get an idea of what type of content may be presented on these accounts.
Connecting the material gained from the interview study together with previous research and the theories presented, this essay will provide new information on a phenomenon that has very recently started to arise, and so is still very much untreated as a subject. This essay will also have a focus on the fashion-part of the phenomenon, looking into how specifically clothing ideals for children is affected, but the essay will also touch on the theme of “kidfluencers” in large, as well as the likes of digitalisation and exploitation. (Less)
Please use this url to cite or link to this publication:
author
Håkansson, Therese LU
supervisor
organization
alternative title
The new digital : social media, kidfluencers and clothing ideals. A research study on how children's clothing ideals have been affected by the introduction of social media
course
MODK63 20251
year
type
M2 - Bachelor Degree
subject
keywords
Kidfluencers, social media, digitalisation, clothing ideals, interviews
language
Swedish
id
9212397
date added to LUP
2026-01-29 12:55:29
date last changed
2026-01-29 12:55:29
@misc{9212397,
  abstract     = {{The digitalisation and introduction of social media is a factor that today affects children’s lives a lot. So called “kidfluencers” are a phenomenon that is booming and that is becoming more and more frequent. The aim of this essay is to look into the impact that social media and “kidfluencers” may have on children in Sweden today. 
An interview study has been done, in which parents and educators of children aged 6-10 were asked questions regarding this mentioned topic, but also on some more topics that has a connection to clothing ideals but also touches on the topic of children’s exploitation on the internet. 

Apart from the interview study, a study of 3 instagram-accounts belonging to 3 swedish kidfluencers has been done: Lionel and Lunabelle Lundell as well as Malle Nilsson (via the instagram account owned by his mother). In this way the reader can get an idea of what type of content may be presented on these accounts. 
Connecting the material gained from the interview study together with previous research and the theories presented, this essay will provide new information on a phenomenon that has very recently started to arise, and so is still very much untreated as a subject. This essay will also have a focus on the fashion-part of the phenomenon, looking into how specifically clothing ideals for children is affected, but the essay will also touch on the theme of “kidfluencers” in large, as well as the likes of digitalisation and exploitation.}},
  author       = {{Håkansson, Therese}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Det nya digitala : sociala medier, kidfluencers och klädideal}},
  year         = {{2025}},
}