Det Nya Snuset
(2026) PSYK12 20252Department of Psychology
- Abstract (Swedish)
- Syftet med denna studie var att undersöka de underliggande psykologiska, samhälleliga och sociala faktorer som kan tänkas ligger bakom den snabba ökningen av vitt snus i Sverige. Frågeställningen att besvara var: “Hur resonerar unga snusare i Sverige kring valet av vitt snus?” En kvalitativ och fenomenologisk metod användes med hjälp av en tematisk analys. 13 semistrukturerade intervjuer genomfördes med unga vuxna i åldrarna 19-27 år. Resultaten identifierade fyra relevanta huvudteman genom hela studien: samhälleliga attityder, sociala processer, känslor och beteende, samt kognitiv dissonans. Dessa teman diskuteras genom tidigare forskning relaterad till marknadsföring, samhällsnormer, socialt beteende, identitetsbildning och emotionell... (More)
- Syftet med denna studie var att undersöka de underliggande psykologiska, samhälleliga och sociala faktorer som kan tänkas ligger bakom den snabba ökningen av vitt snus i Sverige. Frågeställningen att besvara var: “Hur resonerar unga snusare i Sverige kring valet av vitt snus?” En kvalitativ och fenomenologisk metod användes med hjälp av en tematisk analys. 13 semistrukturerade intervjuer genomfördes med unga vuxna i åldrarna 19-27 år. Resultaten identifierade fyra relevanta huvudteman genom hela studien: samhälleliga attityder, sociala processer, känslor och beteende, samt kognitiv dissonans. Dessa teman diskuteras genom tidigare forskning relaterad till marknadsföring, samhällsnormer, socialt beteende, identitetsbildning och emotionell reglering bland unga vuxna. Genom att kombinera intervjudata med befintlig forskning ger denna studie nya fynd kring betydelsen av vitt snus i unga vuxnas vardag. Slutsatserna var att det fanns ett komplext samspel mellan studiens fyra huvudteman och valet att börja snusa, vilket tyder på att vitt snus är en säregen produkt som skiljer sig mot andra nikotinprodukter. (Less)
- Abstract
- The aim of this study was to investigate the underlying psychological, societal, and social factors underlying the rapid increase of white snus in Sweden. The research question to answer was: “How do young snus users in Sweden reason when choosing white snus?” A qualitative and phenomenological method was employed using a thematic analysis. 13 semi-structured interviews were conducted with young white-snus users aged 19-27. The results identified four relevant main themes throughout the study: societal attitudes, social processes, emotions and behavior, as well as cognitive dissonance. These themes are discussed through previous research related to marketing, societal norms, social behavior, identity formation and emotional regulation... (More)
- The aim of this study was to investigate the underlying psychological, societal, and social factors underlying the rapid increase of white snus in Sweden. The research question to answer was: “How do young snus users in Sweden reason when choosing white snus?” A qualitative and phenomenological method was employed using a thematic analysis. 13 semi-structured interviews were conducted with young white-snus users aged 19-27. The results identified four relevant main themes throughout the study: societal attitudes, social processes, emotions and behavior, as well as cognitive dissonance. These themes are discussed through previous research related to marketing, societal norms, social behavior, identity formation and emotional regulation amongst young adults. By combining interview data with existing research, this study provides new findings behind the meaning of white snus in young adults’ daily lives. The conclusions indicated a complex interaction between the study's four main themes and the choice to start using white snus, which suggests that white snus is a unique product that differs from other nicotine products. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9219735
- author
- Grebovic, Anja LU ; Korner, Tilde LU and Mares, Filip LU
- supervisor
-
- Simon Granér LU
- organization
- course
- PSYK12 20252
- year
- 2026
- type
- M2 - Bachelor Degree
- subject
- keywords
- Nyckelord: vitt snus, emotionsreglering, sociala processer, marknadsföring, kognitiv dissonans, white snus, emotional regulation, social processes, marketing, cognitive dissonance
- language
- Swedish
- id
- 9219735
- date added to LUP
- 2026-01-30 07:58:45
- date last changed
- 2026-01-30 07:58:45
@misc{9219735,
abstract = {{The aim of this study was to investigate the underlying psychological, societal, and social factors underlying the rapid increase of white snus in Sweden. The research question to answer was: “How do young snus users in Sweden reason when choosing white snus?” A qualitative and phenomenological method was employed using a thematic analysis. 13 semi-structured interviews were conducted with young white-snus users aged 19-27. The results identified four relevant main themes throughout the study: societal attitudes, social processes, emotions and behavior, as well as cognitive dissonance. These themes are discussed through previous research related to marketing, societal norms, social behavior, identity formation and emotional regulation amongst young adults. By combining interview data with existing research, this study provides new findings behind the meaning of white snus in young adults’ daily lives. The conclusions indicated a complex interaction between the study's four main themes and the choice to start using white snus, which suggests that white snus is a unique product that differs from other nicotine products.}},
author = {{Grebovic, Anja and Korner, Tilde and Mares, Filip}},
language = {{swe}},
note = {{Student Paper}},
title = {{Det Nya Snuset}},
year = {{2026}},
}