Är vi artiga mot virtuella agenter?
(2007)Cognitive Science
- Abstract
- The CASA-paradigm, Computers Are Social Actors, was introduced in the book "The
Media Equation" by Reeves and Nass. One of their experiments concluded that we tend to be polite to computers in the same way as we are to people. In this study I have replicated Reeves and Nass experiment but instead of a text-based interface I have used a virtual agent
in order to find out if we are polite to the agents, or still to the computer. Two experimental setups was conducted. The two setups had a common first part that was carried out on one
computer with one agent. In the first setup the same agent carried out the evaluated and half of the participants did it on the same and the other half on a new computer. In the second setup the... (More) - The CASA-paradigm, Computers Are Social Actors, was introduced in the book "The
Media Equation" by Reeves and Nass. One of their experiments concluded that we tend to be polite to computers in the same way as we are to people. In this study I have replicated Reeves and Nass experiment but instead of a text-based interface I have used a virtual agent
in order to find out if we are polite to the agents, or still to the computer. Two experimental setups was conducted. The two setups had a common first part that was carried out on one
computer with one agent. In the first setup the same agent carried out the evaluated and half of the participants did it on the same and the other half on a new computer. In the second setup the experiment was carried out on the same computer, and half of the evaluation was made by the same agent ant the other half by a new agent. The results from experiment one shows that we are polite to the agent, not the computer. Experiment two turned out to be a bit more complicated when the results showed that those participants who got bad results, and thus negative feedback, also was less polite to that agent. More research needs to be done to get answers to theese questions, but a tentative answer is that agents are
indeed social actors, if we feel hurt by an agent, we no longer feel compelled to be polite to them. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1316770
- author
- Schütz, Fia
- supervisor
- organization
- year
- 2007
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- numerical analysis, Computer science, politeness, Human-Machine Interaction, The Media Equation, CASA-paradigm, Virual Agents, systems, control, Datalogi, numerisk analys, system, kontroll, Artificial intelligens, Artificiell intelligens
- language
- Swedish
- id
- 1316770
- date added to LUP
- 2008-05-05 00:00:00
- date last changed
- 2009-04-20 10:45:09
@misc{1316770,
abstract = {{The CASA-paradigm, Computers Are Social Actors, was introduced in the book "The
Media Equation" by Reeves and Nass. One of their experiments concluded that we tend to be polite to computers in the same way as we are to people. In this study I have replicated Reeves and Nass experiment but instead of a text-based interface I have used a virtual agent
in order to find out if we are polite to the agents, or still to the computer. Two experimental setups was conducted. The two setups had a common first part that was carried out on one
computer with one agent. In the first setup the same agent carried out the evaluated and half of the participants did it on the same and the other half on a new computer. In the second setup the experiment was carried out on the same computer, and half of the evaluation was made by the same agent ant the other half by a new agent. The results from experiment one shows that we are polite to the agent, not the computer. Experiment two turned out to be a bit more complicated when the results showed that those participants who got bad results, and thus negative feedback, also was less polite to that agent. More research needs to be done to get answers to theese questions, but a tentative answer is that agents are
indeed social actors, if we feel hurt by an agent, we no longer feel compelled to be polite to them.}},
author = {{Schütz, Fia}},
language = {{swe}},
note = {{Student Paper}},
title = {{Är vi artiga mot virtuella agenter?}},
year = {{2007}},
}