Evaluating the benefits of product and packaging integration
(2005)Packaging Logistics
- Abstract
- The success of a company increasingly depends on the efficiency and effectiveness on its activities along the product life cycle. In the effort of optimizing its activities, companies must integrate themselves. Due to the significance packaging has within many of these activities, it is of utmost importance to integrate product and packaging development activities in order to optimize processes.
It was shown in previous studies the interest that companies have on putting into practice such integration. Nevertheless, it is not clear either the possible benefits resulting from the implementation of product and packaging integration at an operational level or the appropriate manner to carry out such implementation.
Through a multiple... (More) - The success of a company increasingly depends on the efficiency and effectiveness on its activities along the product life cycle. In the effort of optimizing its activities, companies must integrate themselves. Due to the significance packaging has within many of these activities, it is of utmost importance to integrate product and packaging development activities in order to optimize processes.
It was shown in previous studies the interest that companies have on putting into practice such integration. Nevertheless, it is not clear either the possible benefits resulting from the implementation of product and packaging integration at an operational level or the appropriate manner to carry out such implementation.
Through a multiple case study, several products within mechanical actual industry and which show, at some extent, product and packaging integration, are analyzed. By means of the product cases? analysis, the purpose of this study is to evaluate the advantages that companies gain by changing present activities to the suggested concept. The integration performed by the companies studied will be analyzed and connected to the development procedure model proposed by Bramkiev et al (2005).
From the contributing companies? results, this study concludes that integration performance involves noticeable improvements along product life cycle processes. In particular, the distribution costs and the quality of processes in general, are the most benefited aspects by packaging integration. The results emphasize the importance of packaging in logistical activities considering help-in-distribution as maybe the most important characteristic of packaging. It is believed that taking into account earlier in the development process, packaging and other activities requirements, guarantees a more efficient product development reducing the risk of failure and consequent need of redesign.
Development procedure models are declared very important tools for the companies in order to facilitate the work and organize activities. All the product development procedures for every case and company have similar structures to each other because even when things are called different the idea is the same. However, packaging development processes do not match that much to a generic model. Packaging integration has shown to be performed in a wide variety of approaches but always resulting on benefits for the companies.
The results of the study show a clear support to the model proposed by Bramklev et al (2005); the higher the integration is performed, the higher the benefits are obtained. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1317038
- author
- Mira, María and Muñoz, Borja
- supervisor
- organization
- year
- 2005
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Teknik, Technological sciences, packaging, product and packaging integration, product life-cycle
- language
- English
- id
- 1317038
- date added to LUP
- 2008-05-30 00:00:00
- date last changed
- 2011-04-05 11:36:28
@misc{1317038,
abstract = {{The success of a company increasingly depends on the efficiency and effectiveness on its activities along the product life cycle. In the effort of optimizing its activities, companies must integrate themselves. Due to the significance packaging has within many of these activities, it is of utmost importance to integrate product and packaging development activities in order to optimize processes.
It was shown in previous studies the interest that companies have on putting into practice such integration. Nevertheless, it is not clear either the possible benefits resulting from the implementation of product and packaging integration at an operational level or the appropriate manner to carry out such implementation.
Through a multiple case study, several products within mechanical actual industry and which show, at some extent, product and packaging integration, are analyzed. By means of the product cases? analysis, the purpose of this study is to evaluate the advantages that companies gain by changing present activities to the suggested concept. The integration performed by the companies studied will be analyzed and connected to the development procedure model proposed by Bramkiev et al (2005).
From the contributing companies? results, this study concludes that integration performance involves noticeable improvements along product life cycle processes. In particular, the distribution costs and the quality of processes in general, are the most benefited aspects by packaging integration. The results emphasize the importance of packaging in logistical activities considering help-in-distribution as maybe the most important characteristic of packaging. It is believed that taking into account earlier in the development process, packaging and other activities requirements, guarantees a more efficient product development reducing the risk of failure and consequent need of redesign.
Development procedure models are declared very important tools for the companies in order to facilitate the work and organize activities. All the product development procedures for every case and company have similar structures to each other because even when things are called different the idea is the same. However, packaging development processes do not match that much to a generic model. Packaging integration has shown to be performed in a wide variety of approaches but always resulting on benefits for the companies.
The results of the study show a clear support to the model proposed by Bramklev et al (2005); the higher the integration is performed, the higher the benefits are obtained.}},
author = {{Mira, María and Muñoz, Borja}},
language = {{eng}},
note = {{Student Paper}},
title = {{Evaluating the benefits of product and packaging integration}},
year = {{2005}},
}