Clemens en August - A Network Perspective
(2006)Department of Business Administration
- Abstract
- The purpose of the paper is to explore of what importance network relations are to the small fashion company Clemens en August. Clemens en August is a new German fashion label, which has the goal to become established in the high-end segment. The company uses an innovative sales strategy, directly distributing its products to the end costumer. The theories used will serve as a tool to analyze Clemens en August 's strategy from a network perspective. As the Bachelors thesis nr: 12464 “Clemens en August – A Network Perspective”, authors; Malin Elmlid, Biancastella De Angelis and Carsten Juldorf, date of approval 2006-01-11, contains delicate data about the studied company we have decided to classify it as secret. The thesis can thus not be... (More)
- The purpose of the paper is to explore of what importance network relations are to the small fashion company Clemens en August. Clemens en August is a new German fashion label, which has the goal to become established in the high-end segment. The company uses an innovative sales strategy, directly distributing its products to the end costumer. The theories used will serve as a tool to analyze Clemens en August 's strategy from a network perspective. As the Bachelors thesis nr: 12464 “Clemens en August – A Network Perspective”, authors; Malin Elmlid, Biancastella De Angelis and Carsten Juldorf, date of approval 2006-01-11, contains delicate data about the studied company we have decided to classify it as secret. The thesis can thus not be handed over to readers outside the Department’s Faculty. On behalf of the Department of Business Administration
School of Economics, Lund University Gudbjörg Erlingsdóttir
Academic Director of Studies (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1348030
- author
- De Angelis, Biancastella ; Elmlid, Malin and Juldorf, Carsten
- supervisor
- organization
- year
- 2006
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Clemens en August, network, resources, fashion, strategy, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1348030
- date added to LUP
- 2006-01-11 00:00:00
- date last changed
- 2015-10-19 15:54:27
@misc{1348030, abstract = {{The purpose of the paper is to explore of what importance network relations are to the small fashion company Clemens en August. Clemens en August is a new German fashion label, which has the goal to become established in the high-end segment. The company uses an innovative sales strategy, directly distributing its products to the end costumer. The theories used will serve as a tool to analyze Clemens en August 's strategy from a network perspective. As the Bachelors thesis nr: 12464 “Clemens en August – A Network Perspective”, authors; Malin Elmlid, Biancastella De Angelis and Carsten Juldorf, date of approval 2006-01-11, contains delicate data about the studied company we have decided to classify it as secret. The thesis can thus not be handed over to readers outside the Department’s Faculty. On behalf of the Department of Business Administration School of Economics, Lund University Gudbjörg Erlingsdóttir Academic Director of Studies}}, author = {{De Angelis, Biancastella and Elmlid, Malin and Juldorf, Carsten}}, language = {{swe}}, note = {{Student Paper}}, title = {{Clemens en August - A Network Perspective}}, year = {{2006}}, }