Kommunikationen av ett internationellt varumärke -En studie om IKEA
(2009)Department of Service Studies
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1353874
- author
- Johansson, Marina ; Jakupovic, Selma and Widlöf, Elinn
- supervisor
- organization
- year
- 2009
- type
- M2 - Bachelor Degree
- subject
- keywords
- lokalt, globalt, kommunikation, marknadsföring, varumärke, standardisering, kultur, ledarskap
- language
- Swedish
- id
- 1353874
- date added to LUP
- 2009-02-20 00:00:00
- date last changed
- 2018-10-18 09:59:48
@misc{1353874, author = {{Johansson, Marina and Jakupovic, Selma and Widlöf, Elinn}}, language = {{swe}}, note = {{Student Paper}}, title = {{Kommunikationen av ett internationellt varumärke -En studie om IKEA}}, year = {{2009}}, }