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Kommunikationen av ett internationellt varumärke -En studie om IKEA

Johansson, Marina ; Jakupovic, Selma and Widlöf, Elinn (2009)
Department of Service Studies
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author
Johansson, Marina ; Jakupovic, Selma and Widlöf, Elinn
supervisor
organization
year
type
M2 - Bachelor Degree
subject
keywords
lokalt, globalt, kommunikation, marknadsföring, varumärke, standardisering, kultur, ledarskap
language
Swedish
id
1353874
date added to LUP
2009-02-20 00:00:00
date last changed
2018-10-18 09:59:48
@misc{1353874,
  author       = {{Johansson, Marina and Jakupovic, Selma and Widlöf, Elinn}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Kommunikationen av ett internationellt varumärke -En studie om IKEA}},
  year         = {{2009}},
}