Internet Social Networks as a Source of Brand Innovation: The case of the Swedish Market
(2007)Department of Business Administration
- Abstract
- The main purpose of this study is to provide marketers with basic guidelines on how brands can benefit from internet social networks such as MySpace, Facebook and Hi5.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1549350
- author
- Gomez, Gustavo and Velez Borbon, Jose Alejandro
- supervisor
- organization
- year
- 2007
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Internet Social Networks, Brand Innovation, Interactivity, Word of Mouth, Attention Economy, Management of enterprises, Företagsledning, management
- language
- Swedish
- id
- 1549350
- date added to LUP
- 2007-05-30 00:00:00
- date last changed
- 2012-04-02 16:43:13
@misc{1549350, abstract = {{The main purpose of this study is to provide marketers with basic guidelines on how brands can benefit from internet social networks such as MySpace, Facebook and Hi5.}}, author = {{Gomez, Gustavo and Velez Borbon, Jose Alejandro}}, language = {{swe}}, note = {{Student Paper}}, title = {{Internet Social Networks as a Source of Brand Innovation: The case of the Swedish Market}}, year = {{2007}}, }