Användbarhet i CRM-system: Visualisering av kundbild
(2009) KOGM11 20091Cognitive Science
- Abstract
- An ecient and useful CRM system requires that all concerned parts of a
company use it frequently. For this goal to be reached, the system has to be intuitive, simple and support the user-tasks. Our work focused on creating a model of how visualization of costumers could be done, how it should be measured and how this could be integrated in Lundalogik's CRM system, Lime. During the whole project usability was a keyword and was considered during all stages of the evaluation, implementation and testing. User surveys were conducted to understand how the end-users work with Lime.
The surveys resulted in visualizations, rules, prototypes and guidelines of
how future work with Lime should progress to take one step closer to the
user.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1578353
- author
- Andersson, Markus LU and Tornberg, Manne
- supervisor
- organization
- course
- KOGM11 20091
- year
- 2009
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Visualisation, Prototypes, CRM, Usability, Customer Relations
- language
- Swedish
- id
- 1578353
- date added to LUP
- 2010-04-22 12:30:11
- date last changed
- 2016-02-02 20:19:01
@misc{1578353, abstract = {{An ecient and useful CRM system requires that all concerned parts of a company use it frequently. For this goal to be reached, the system has to be intuitive, simple and support the user-tasks. Our work focused on creating a model of how visualization of costumers could be done, how it should be measured and how this could be integrated in Lundalogik's CRM system, Lime. During the whole project usability was a keyword and was considered during all stages of the evaluation, implementation and testing. User surveys were conducted to understand how the end-users work with Lime. The surveys resulted in visualizations, rules, prototypes and guidelines of how future work with Lime should progress to take one step closer to the user.}}, author = {{Andersson, Markus and Tornberg, Manne}}, language = {{swe}}, note = {{Student Paper}}, title = {{Användbarhet i CRM-system: Visualisering av kundbild}}, year = {{2009}}, }