Start spreading the news! Diffusion of mobile applications
(2009) MIO920Production Management
- Abstract (Swedish)
- What characterises diffusion of mobile applications? Is it
possible to find certain factors that to a great extent affect the
speed which an application is diffused? What implications do
technical and cognitive difficulties have on a user’s
distribution behaviour? How important is the social dimension
when spreading content to others?
.
Purpose: The purpose of the master thesis is to give guidelines on how
the rate of diffusion can be improved for mobile applications.
This implies to identify the drivers behind users’ decisions to
distribute and recommend applications or their reluctance
thereof.
Method: Group interviews and statistical data, regarding the spread of
the application Hanashi, are combined with theory to find a
... (More) - What characterises diffusion of mobile applications? Is it
possible to find certain factors that to a great extent affect the
speed which an application is diffused? What implications do
technical and cognitive difficulties have on a user’s
distribution behaviour? How important is the social dimension
when spreading content to others?
.
Purpose: The purpose of the master thesis is to give guidelines on how
the rate of diffusion can be improved for mobile applications.
This implies to identify the drivers behind users’ decisions to
distribute and recommend applications or their reluctance
thereof.
Method: Group interviews and statistical data, regarding the spread of
the application Hanashi, are combined with theory to find a
general model describing diffusion of mobile applications.
Conclusion: A general three-step model is developed; with a total of nine
factors affecting diffusion. Specific guidelines regarding the
application Hanashi are also formed. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1978455
- author
- Roos, Jonatan and Wergeni, Jens
- supervisor
- organization
- course
- MIO920
- year
- 2009
- type
- M1 - University Diploma
- subject
- keywords
- Mobile application, diffusion, instant messaging, viral marketing, word-of-mouth, consumer behaviour, market maven
- other publication id
- 09/5317
- language
- Swedish
- id
- 1978455
- date added to LUP
- 2011-06-16 16:14:23
- date last changed
- 2011-06-20 12:28:59
@misc{1978455, abstract = {{What characterises diffusion of mobile applications? Is it possible to find certain factors that to a great extent affect the speed which an application is diffused? What implications do technical and cognitive difficulties have on a user’s distribution behaviour? How important is the social dimension when spreading content to others? . Purpose: The purpose of the master thesis is to give guidelines on how the rate of diffusion can be improved for mobile applications. This implies to identify the drivers behind users’ decisions to distribute and recommend applications or their reluctance thereof. Method: Group interviews and statistical data, regarding the spread of the application Hanashi, are combined with theory to find a general model describing diffusion of mobile applications. Conclusion: A general three-step model is developed; with a total of nine factors affecting diffusion. Specific guidelines regarding the application Hanashi are also formed.}}, author = {{Roos, Jonatan and Wergeni, Jens}}, language = {{swe}}, note = {{Student Paper}}, title = {{Start spreading the news! Diffusion of mobile applications}}, year = {{2009}}, }