Driving the experience business A case study of COLLEXIUM exclusive driver's club in FL, USA
(2008) MIO920Production Management
- Abstract
- The economie models of business are eonstantly developing and today il seems as if parts of
the service industry are evolving inta a so called experienee economy. Collexium exclusive
driver' s club has the intention of delivering experienees to a segment of automobil e
enthusiasts in South Florida. As the company started out as late as December 2006, there are
parts of the original strategy that still need to be developed and implemented in order to
become a true experienee provider.
This thesis exarnines the ernerging experienee economy and Collexium's position to become a
suceessful player in il. To fulIy evaluate Collexium and its market, a traditional strategic
analysis based on tools developed for the production industry is... (More) - The economie models of business are eonstantly developing and today il seems as if parts of
the service industry are evolving inta a so called experienee economy. Collexium exclusive
driver' s club has the intention of delivering experienees to a segment of automobil e
enthusiasts in South Florida. As the company started out as late as December 2006, there are
parts of the original strategy that still need to be developed and implemented in order to
become a true experienee provider.
This thesis exarnines the ernerging experienee economy and Collexium's position to become a
suceessful player in il. To fulIy evaluate Collexium and its market, a traditional strategic
analysis based on tools developed for the production industry is combined with the use of
more recent models designed for the service or experience segments. A number of challenges
to the company' s future success are identified and most of them include taking the step from
being merely a service finn to become a true experience provider.
As a newly started company without any major eompetitors in the market, there are no grand
restrueturings to be made. Instead, strengthening the delivered experience and making the
club members a mare integrated part of the business are seen as major tasks to secure the
company's future position. Making the eustomers co-produeers, translating top service into a
full experienee and building a defenee against future eompetitors are the three main areas for
Collexium to develop. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/1979772
- author
- Fritz, Johan
- supervisor
- organization
- course
- MIO920
- year
- 2008
- type
- M1 - University Diploma
- subject
- other publication id
- 08/5318
- language
- English
- id
- 1979772
- date added to LUP
- 2011-06-17 15:21:45
- date last changed
- 2011-06-20 11:14:06
@misc{1979772, abstract = {{The economie models of business are eonstantly developing and today il seems as if parts of the service industry are evolving inta a so called experienee economy. Collexium exclusive driver' s club has the intention of delivering experienees to a segment of automobil e enthusiasts in South Florida. As the company started out as late as December 2006, there are parts of the original strategy that still need to be developed and implemented in order to become a true experienee provider. This thesis exarnines the ernerging experienee economy and Collexium's position to become a suceessful player in il. To fulIy evaluate Collexium and its market, a traditional strategic analysis based on tools developed for the production industry is combined with the use of more recent models designed for the service or experience segments. A number of challenges to the company' s future success are identified and most of them include taking the step from being merely a service finn to become a true experience provider. As a newly started company without any major eompetitors in the market, there are no grand restrueturings to be made. Instead, strengthening the delivered experience and making the club members a mare integrated part of the business are seen as major tasks to secure the company's future position. Making the eustomers co-produeers, translating top service into a full experienee and building a defenee against future eompetitors are the three main areas for Collexium to develop.}}, author = {{Fritz, Johan}}, language = {{eng}}, note = {{Student Paper}}, title = {{Driving the experience business A case study of COLLEXIUM exclusive driver's club in FL, USA}}, year = {{2008}}, }