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Marketing Strategy, Design and Implementation Master Master -Launching of a 3D Software Application

Prössel, Beatrice (2005) MIO920
Production Management
Abstract (Swedish)
This master thesis has been conducted by a student in industrial management and
engineering at EON Development AB, Gothenburg, Sweden and in association with the
Division of Production Management at Lund University. It investigates important issues
for EON Development in order to establish a marketing department within the
Gothenburg area.
A marketing function must deal with customer satisfaction and be cross functional to
avoid conflicting purposes with other departments within the organisation and to
minimise the risk to develop products that customers do not want to buy. Before starting
up a marketing function all employees should get education in basic marketing to
increase understanding and support teamwork. The management... (More)
This master thesis has been conducted by a student in industrial management and
engineering at EON Development AB, Gothenburg, Sweden and in association with the
Division of Production Management at Lund University. It investigates important issues
for EON Development in order to establish a marketing department within the
Gothenburg area.
A marketing function must deal with customer satisfaction and be cross functional to
avoid conflicting purposes with other departments within the organisation and to
minimise the risk to develop products that customers do not want to buy. Before starting
up a marketing function all employees should get education in basic marketing to
increase understanding and support teamwork. The management should be a part of, and
promote, the learning organisation.
Gothenburg has a cluster of 3D and Virtual Reality industries and is one forerunner
region in northern Europe and EON Reality would have an advantage of having a
marketing function presence there. Ideal co-workers have a big contact net in interesting
industries and have marketing education, good knowledge in the parent company’s
statement, goals and values and work towards them.
A marketing plan investigates the business environment and specifies different marketing
activities. It is a part of a marketing function’s tasks to develop a marketing plan. One
activity is the product launch of the latest version of the plug-in EON RaptorTM .
Relations to customers and resellers are important and resellers do not want to have
competition from their suppliers. To avoid bad will can EON keep the sales function at
the resellers and focus on the marketing. More customers for the resellers make it more
interesting to be a reseller and then can the resellers’ commission decrease and EON’s
income increase. The resellers’ work must be controlled to make sure that the end-users
get good training and support. (Less)
Please use this url to cite or link to this publication:
author
Prössel, Beatrice
supervisor
organization
course
MIO920
year
type
M1 - University Diploma
subject
other publication id
05/5234
language
English
id
2005739
date added to LUP
2011-06-29 15:11:51
date last changed
2011-06-29 15:11:51
@misc{2005739,
  abstract     = {{This master thesis has been conducted by a student in industrial management and
engineering at EON Development AB, Gothenburg, Sweden and in association with the
Division of Production Management at Lund University. It investigates important issues
for EON Development in order to establish a marketing department within the
Gothenburg area.
A marketing function must deal with customer satisfaction and be cross functional to
avoid conflicting purposes with other departments within the organisation and to
minimise the risk to develop products that customers do not want to buy. Before starting
up a marketing function all employees should get education in basic marketing to
increase understanding and support teamwork. The management should be a part of, and
promote, the learning organisation.
Gothenburg has a cluster of 3D and Virtual Reality industries and is one forerunner
region in northern Europe and EON Reality would have an advantage of having a
marketing function presence there. Ideal co-workers have a big contact net in interesting
industries and have marketing education, good knowledge in the parent company’s
statement, goals and values and work towards them.
A marketing plan investigates the business environment and specifies different marketing
activities. It is a part of a marketing function’s tasks to develop a marketing plan. One
activity is the product launch of the latest version of the plug-in EON RaptorTM .
Relations to customers and resellers are important and resellers do not want to have
competition from their suppliers. To avoid bad will can EON keep the sales function at
the resellers and focus on the marketing. More customers for the resellers make it more
interesting to be a reseller and then can the resellers’ commission decrease and EON’s
income increase. The resellers’ work must be controlled to make sure that the end-users
get good training and support.}},
  author       = {{Prössel, Beatrice}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Marketing Strategy, Design and Implementation Master Master -Launching of a 3D Software Application}},
  year         = {{2005}},
}