"Vi finns också på Facebook!" Synen på professionalitet i olika organisationers sociala arbete med unga på Facebook

Abstract

”We're also on Facebook!” Organizations, that work in the social field focusing on adolescents, view on professionalism on Facebook

The aim of this paper was to examine the impact of the use of Facebook for organizations focusing on adolescents within the social work. More specifically was to find out what view the organizations representatives have on professionalism when using Facebook. Also how this affects their role as social workers and the relationship to the adolescents. We wanted to problematise and question as well as propose a constructive use of Facebook. The method that we used for this paper was a content analysis over the official information from six chosen organisations in their Facebook pages. We also did open thematic interviews with six different organizations in Sweden. The basis for our analysis is from the theories of social constructionism and professionalism.
Under the analysis progress we divided the organizations in municipal and voluntary organizations because they differed in their use of Facebook. The difference is mainly due to an economic factor between the organizations, but also what kind of social work that the organization have. The differences shows partially from the content analysis, on the organsations’ Facebook pages. How they choose to portray themselves on Facebook and communicate with the adolescents. But also shows from our thematic interviews. We have assumed different topics in our analysis of the organisational representatives; ”Use of Facebook”, ”Role”, ” Creation of Identity” and ”Relationship”. We analyzed the empiricism based on these topics. The conclusion of the study is that non-profit organizations are different from the municipal. There are differences in their outlook on professionalism. This can be seen for example in their use of Facebook which in various ways also affects the adolescents that they work with.

Abstract (Swedish)

Syftet med denna uppsats var att undersöka effekterna av användningen av Facebook för organisationer med fokus på ungdomar inom socialt arbete med fokus på vad organisationsrepresentanterna har för syn på professionalitet kopplat till Facebook och även hur detta påverkar deras roll som socialarbetare och relationen till ungdomarna. Vi utförde två kvalitativa metoder. En innehållsanalys över officiell information från sex utvalda organisationers Facebook-sidor och tematiskt öppna intervjuer med sex olika organisationer i Sverige. Grunden för vår analys är från teorier om socialkonstruktionism, professionalitet och det dramaturgiska perspektivet. Vi har både kodat vår empiri och byggt vår analys utifrån olika teman; Användning av Facebook, Roll, Identitetsskapande, Relation, Professionalitet. I resultatet av uppsatsen såg vi en skillnad mellan kommunala och ideella organisationer. Det beror på bland annat en ekonomisk skillnad mellan organisationerna, vilken typ av socialt arbete som organisationen bedriver och deras syn på professionalitet.

• author: Isis Fotopoulos, Leo Anni and Strid, Ida
• supervisor: Maria Bangura Arvidsson
• organization: School of Social Work
• course: SOPA63 20122
• year: 2013
• type: M2 - Bachelor Degree
• subject: Social Sciences
• keywords: Facebook, social work, non profit-organizations, municipal organizations, social media, professionalism Facebook, socialt arbete, ideella organisationer, kommunala organisationer, sociala medier, professionalitet
• language: Swedish
• id: 3405470
• date added to LUP: 2013-01-24 17:05:36
• date last changed: 2013-01-24 17:05:36