East of Eden? : A Visual Analysis of Videos Advertising EU Enlargement
(2013) EUHA20 20131European Studies
- Abstract
- The essay performs a qualitative study on political advertising clips available online in the official multimedia library of DG Enlargement. The sample material consists of the three video clips that at the time of writing focus on South Eastern European candidate countries as well as recently joined EU member states. By using a visual semiotic method of analysis in conjunction with theories on Othering and Orientalism, the author has analyzed visual elements in the video clips in order to determine whether Eastern European countries are portrayed as equal to Western European countries or not. The results show that Eastern Europe is not portrayed as fully equal to Western Europe in these videos.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/4017754
- author
- Kroon, Jakob LU
- supervisor
- organization
- course
- EUHA20 20131
- year
- 2013
- type
- M2 - Bachelor Degree
- subject
- keywords
- EU, Enlargement, political advertising, visual analysis, semiotics
- language
- English
- id
- 4017754
- date added to LUP
- 2013-09-10 13:17:55
- date last changed
- 2015-12-14 13:23:23
@misc{4017754, abstract = {{The essay performs a qualitative study on political advertising clips available online in the official multimedia library of DG Enlargement. The sample material consists of the three video clips that at the time of writing focus on South Eastern European candidate countries as well as recently joined EU member states. By using a visual semiotic method of analysis in conjunction with theories on Othering and Orientalism, the author has analyzed visual elements in the video clips in order to determine whether Eastern European countries are portrayed as equal to Western European countries or not. The results show that Eastern Europe is not portrayed as fully equal to Western Europe in these videos.}}, author = {{Kroon, Jakob}}, language = {{eng}}, note = {{Student Paper}}, title = {{East of Eden? : A Visual Analysis of Videos Advertising EU Enlargement}}, year = {{2013}}, }