Brand follows Form
(2014) In Diploma work IDEM01 20141Industrial Design
- Abstract
- I was interested in the impact that brand values have on design and vice versa. So I created this project to explore what the outcome of a product design would be when designing from the brand values.
The brand chosen to work with is Swedish outdoor brand Fjällräven.
And the work was conducted by first doing research about the brand, what values they project and what values that are perceived by the users.
Then a product was designed using the result of the research. And this design is presented in renderings and a model.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/4293404
- author
- Öberg, Anders
- supervisor
- organization
- course
- IDEM01 20141
- year
- 2014
- type
- H2 - Master's Degree (Two Years)
- subject
- publication/series
- Diploma work
- report number
- ISRN: LUT-DVIDE/ EX--14/50231—SE
- ISSN
- ISRN
- language
- English
- id
- 4293404
- date added to LUP
- 2014-02-07 13:56:58
- date last changed
- 2014-02-07 13:56:58
@misc{4293404, abstract = {{I was interested in the impact that brand values have on design and vice versa. So I created this project to explore what the outcome of a product design would be when designing from the brand values. The brand chosen to work with is Swedish outdoor brand Fjällräven. And the work was conducted by first doing research about the brand, what values they project and what values that are perceived by the users. Then a product was designed using the result of the research. And this design is presented in renderings and a model.}}, author = {{Öberg, Anders}}, issn = {{ISRN}}, language = {{eng}}, note = {{Student Paper}}, series = {{Diploma work}}, title = {{Brand follows Form}}, year = {{2014}}, }