To Standardize or to Adapt the Marketing Mix: Exploring Online Retailing in the Nordic Region
(2015) FEKN90 20151Department of Business Administration
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/5464468
- author
- Leivo, Juulia LU and Adielsson, Johan LU
- supervisor
- organization
- course
- FEKN90 20151
- year
- 2015
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Marketing Mix, Online Retailing, Nordic Region, Standardization, Adaptation, Consumer Goods
- language
- English
- id
- 5464468
- date added to LUP
- 2015-06-04 13:03:47
- date last changed
- 2015-06-04 13:03:47
@misc{5464468, author = {{Leivo, Juulia and Adielsson, Johan}}, language = {{eng}}, note = {{Student Paper}}, title = {{To Standardize or to Adapt the Marketing Mix: Exploring Online Retailing in the Nordic Region}}, year = {{2015}}, }