Corporate Social Responsibility på Facebook - ansvarstagande skapar dialoger
(2015) KSKK01 20151Department of Service Studies
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/5468528
- author
- Johansson, Alexandra LU and Gustavsson, Sanna LU
- supervisor
- organization
- course
- KSKK01 20151
- year
- 2015
- type
- M2 - Bachelor Degree
- subject
- keywords
- CSR, sociala medier, kommunikation, kommunikationsstrategier, dialog, konsumentroller, word of mouth, Facebook, ICA, The Body Shop, McDonalds
- language
- Swedish
- id
- 5468528
- date added to LUP
- 2015-06-24 09:35:32
- date last changed
- 2015-06-24 09:35:32
@misc{5468528, author = {{Johansson, Alexandra and Gustavsson, Sanna}}, language = {{swe}}, note = {{Student Paper}}, title = {{Corporate Social Responsibility på Facebook - ansvarstagande skapar dialoger}}, year = {{2015}}, }