The role of public relations practitioners in the reputation management of CEOs - Results of a shadowing study
(2015) SKPM08 20151Department of Strategic Communication
- Abstract (Swedish)
- This paper combines theory and data collected from a shadowing study to explore the role of communication and public relations practitioners in reputation management. In seeking to explore the role communication managers have on the reputation of a CEO and the corporate reputation, this study builds on the existing research on roles research and corporate reputation. The theoretical framework connects the observable microlevel, based on Goffman’s (1959; 1974) dramaturgy theory, with reputation effects on the macro-level, based on Gray & Balmer’s (1998) model.
Inspired by Mintzberg’s study, this thesis focused on the CEO’s side to see how the communication manager takes part in the communication and daily activities of the CEO,... (More) - This paper combines theory and data collected from a shadowing study to explore the role of communication and public relations practitioners in reputation management. In seeking to explore the role communication managers have on the reputation of a CEO and the corporate reputation, this study builds on the existing research on roles research and corporate reputation. The theoretical framework connects the observable microlevel, based on Goffman’s (1959; 1974) dramaturgy theory, with reputation effects on the macro-level, based on Gray & Balmer’s (1998) model.
Inspired by Mintzberg’s study, this thesis focused on the CEO’s side to see how the communication manager takes part in the communication and daily activities of the CEO, influencing both his personal reputation and the overall corporate reputation. Interpretive in nature, this study was conducted by shadowing two CEOs of Belgian organisations, based in Brussels, for several days. In this paper, I first outline the existing literature on roles research and the theoretical framework of Gray & Balmer’s (1998) model and Goffman’s (1959; 1974) dramaturgy theory. Next, I discuss the research tradition and methodology applied in this study. Then, I examine the collected observations and arrive at a conclusion. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/7373800
- author
- Guyaux, Anne-Valerie LU
- supervisor
- organization
- course
- SKPM08 20151
- year
- 2015
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Goffma, corporate reputation, CEO, strategic public relations, roles research, Shadowing study
- language
- English
- id
- 7373800
- date added to LUP
- 2015-10-14 10:31:06
- date last changed
- 2015-10-14 10:31:06
@misc{7373800, abstract = {{This paper combines theory and data collected from a shadowing study to explore the role of communication and public relations practitioners in reputation management. In seeking to explore the role communication managers have on the reputation of a CEO and the corporate reputation, this study builds on the existing research on roles research and corporate reputation. The theoretical framework connects the observable microlevel, based on Goffman’s (1959; 1974) dramaturgy theory, with reputation effects on the macro-level, based on Gray & Balmer’s (1998) model. Inspired by Mintzberg’s study, this thesis focused on the CEO’s side to see how the communication manager takes part in the communication and daily activities of the CEO, influencing both his personal reputation and the overall corporate reputation. Interpretive in nature, this study was conducted by shadowing two CEOs of Belgian organisations, based in Brussels, for several days. In this paper, I first outline the existing literature on roles research and the theoretical framework of Gray & Balmer’s (1998) model and Goffman’s (1959; 1974) dramaturgy theory. Next, I discuss the research tradition and methodology applied in this study. Then, I examine the collected observations and arrive at a conclusion.}}, author = {{Guyaux, Anne-Valerie}}, language = {{eng}}, note = {{Student Paper}}, title = {{The role of public relations practitioners in the reputation management of CEOs - Results of a shadowing study}}, year = {{2015}}, }