Konsumenternas betalningsvilja på svenska livsmedel
(2016) MIO920Production Management
- Abstract
- Abstract
Background
Swedish foods have difficulty competing against imported food that has
different cost scenarios. Food price inflation has today led to a major focus
on low cost for consumers. This focus has created a risk of lower food
quality for consumers and lower profitability for the food industry.
Target
To develop a principled business model with a focus on identifying
realizable value added that are communicable and that increases the
willingness of the customer.
Method
The study is based on several empirical studies. To create a picture of the
problems in the field of willingness to pay and the value of Swedish food
the work started with an initial literature review. The purpose of the first
empirical study in... (More) - Abstract
Background
Swedish foods have difficulty competing against imported food that has
different cost scenarios. Food price inflation has today led to a major focus
on low cost for consumers. This focus has created a risk of lower food
quality for consumers and lower profitability for the food industry.
Target
To develop a principled business model with a focus on identifying
realizable value added that are communicable and that increases the
willingness of the customer.
Method
The study is based on several empirical studies. To create a picture of the
problems in the field of willingness to pay and the value of Swedish food
the work started with an initial literature review. The purpose of the first
empirical study in the form of study was to obtain data that could be
compiled and then develop the models used in the analysis of the second
empirical study that was consisted of expert interviews and questionnaires.
Conclusion
To assess the usefulness of the added value that should be communicated to
the end consumer, a model has been developed. The author believes that this
is a good tool to analyse and develop a sustainable business model to
develop the added value that should be communicated to the end consumer,
and what each value generates the return in terms of higher pricing of the
product. Taste and Swedish origin are the two added values given top
priority by the end consumer and generates an increased willingness to pay. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8870578
- author
- Lillienau, Mortimer
- supervisor
- organization
- course
- MIO920
- year
- 2016
- type
- M1 - University Diploma
- subject
- keywords
- Added value, WTP (Willingness to pay), Foods, Consumer Product Development.
- other publication id
- 16/5541
- language
- Swedish
- id
- 8870578
- date added to LUP
- 2016-04-01 11:28:40
- date last changed
- 2016-04-01 11:28:40
@misc{8870578, abstract = {{Abstract Background Swedish foods have difficulty competing against imported food that has different cost scenarios. Food price inflation has today led to a major focus on low cost for consumers. This focus has created a risk of lower food quality for consumers and lower profitability for the food industry. Target To develop a principled business model with a focus on identifying realizable value added that are communicable and that increases the willingness of the customer. Method The study is based on several empirical studies. To create a picture of the problems in the field of willingness to pay and the value of Swedish food the work started with an initial literature review. The purpose of the first empirical study in the form of study was to obtain data that could be compiled and then develop the models used in the analysis of the second empirical study that was consisted of expert interviews and questionnaires. Conclusion To assess the usefulness of the added value that should be communicated to the end consumer, a model has been developed. The author believes that this is a good tool to analyse and develop a sustainable business model to develop the added value that should be communicated to the end consumer, and what each value generates the return in terms of higher pricing of the product. Taste and Swedish origin are the two added values given top priority by the end consumer and generates an increased willingness to pay.}}, author = {{Lillienau, Mortimer}}, language = {{swe}}, note = {{Student Paper}}, title = {{Konsumenternas betalningsvilja på svenska livsmedel}}, year = {{2016}}, }