“You don’t bite the hand that feeds you" : En diskursanalytisk undersökning av modejournalistikens begränsningar och konsekvenser
(2016) MODK63 20161Division of Fashion Studies
- Abstract
- This bachelor thesis, ”You don’t bite the hand that feeds you” – A discourse analytical study of fashion journalism's limitations and consequences, studies runway reviews in order to identify the different uses of discoursive language within the so-called ’glossy’ fashion journalism. Through a qualitative discourse analytical method and approach, runway reviews from Vogue Runway have been subject to close reading in order to identify the genre's different discursive use and the factors that can be interpreted as influential in the shaping of the rules and limits pertaining to the fashion journalistic discourse. The identified factors have been examined to theorise about why ’glossy’ fashion journalism seem to ignore problematic themes and... (More)
- This bachelor thesis, ”You don’t bite the hand that feeds you” – A discourse analytical study of fashion journalism's limitations and consequences, studies runway reviews in order to identify the different uses of discoursive language within the so-called ’glossy’ fashion journalism. Through a qualitative discourse analytical method and approach, runway reviews from Vogue Runway have been subject to close reading in order to identify the genre's different discursive use and the factors that can be interpreted as influential in the shaping of the rules and limits pertaining to the fashion journalistic discourse. The identified factors have been examined to theorise about why ’glossy’ fashion journalism seem to ignore problematic themes and controversies, and which factors can be interpreted as restrictive in regards to fashion journalism and its ability to write and publish fashion criticism. Lastly, the overall results from the analysis have been further examined to get a deeper, and more comprehensive understanding concerning the use of specific fashion discourses in commercial journalism and how it can affect the view on fashion both as a cultural object and as a system.
The study distinguished two discourses in the analysed material: the 'Normative discourse' and the 'Non-normative discourse'. The most prominent difference between the two is the use of the linguistic categories 'Criticism' and 'Crisis management’. The 'Normative discourse' communicates an image of reality where fashion, in its material, symbolic and cultural meaning, is glossy and 'trouble-free'. The language of the 'Non-normative discourse' on the other hand communicates an image of reality where fashion is not without problems and that fashion is a subject that can be questioned, analysed and criticised. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8887949
- author
- Eriksson, Matilda LU and Nilsson, Elin
- supervisor
- organization
- alternative title
- ”You don’t bite the hand that feeds you” : A discourse analytical study of fashion journalism's limitations and consequences
- course
- MODK63 20161
- year
- 2016
- type
- M2 - Bachelor Degree
- subject
- keywords
- Fashion writing, Fashion journalism, Discourse, Fashion discourse, Cultural studies, Fashion criticism, Fashion studies
- language
- Swedish
- id
- 8887949
- date added to LUP
- 2016-09-26 12:05:58
- date last changed
- 2016-09-26 12:05:58
@misc{8887949,
abstract = {{This bachelor thesis, ”You don’t bite the hand that feeds you” – A discourse analytical study of fashion journalism's limitations and consequences, studies runway reviews in order to identify the different uses of discoursive language within the so-called ’glossy’ fashion journalism. Through a qualitative discourse analytical method and approach, runway reviews from Vogue Runway have been subject to close reading in order to identify the genre's different discursive use and the factors that can be interpreted as influential in the shaping of the rules and limits pertaining to the fashion journalistic discourse. The identified factors have been examined to theorise about why ’glossy’ fashion journalism seem to ignore problematic themes and controversies, and which factors can be interpreted as restrictive in regards to fashion journalism and its ability to write and publish fashion criticism. Lastly, the overall results from the analysis have been further examined to get a deeper, and more comprehensive understanding concerning the use of specific fashion discourses in commercial journalism and how it can affect the view on fashion both as a cultural object and as a system.
The study distinguished two discourses in the analysed material: the 'Normative discourse' and the 'Non-normative discourse'. The most prominent difference between the two is the use of the linguistic categories 'Criticism' and 'Crisis management’. The 'Normative discourse' communicates an image of reality where fashion, in its material, symbolic and cultural meaning, is glossy and 'trouble-free'. The language of the 'Non-normative discourse' on the other hand communicates an image of reality where fashion is not without problems and that fashion is a subject that can be questioned, analysed and criticised.}},
author = {{Eriksson, Matilda and Nilsson, Elin}},
language = {{swe}},
note = {{Student Paper}},
title = {{“You don’t bite the hand that feeds you" : En diskursanalytisk undersökning av modejournalistikens begränsningar och konsekvenser}},
year = {{2016}},
}