Nya Affärsmodeller för Mäklarbranchen
(2016) MIO920Production Management
- Abstract
- Purpose:
The
aim
of
this
study
was
to
investigate
how
the
customer
offering
of
service
companies
can
be
de
designed
to
be
more
customer
oriented
and
gain
market
shares
in
a
competitive
market.
In
particular,
focus
of
the
study
was
on
revenue
models
and
customer
offerings
based
on
value
co-‐creation
and
its
implications
on
the
business
model
as
a
whole.
Method:
This
study
is
based
on
a
case
study
methodology
using
both
qualitative
and
quantitative
data.
The
data
is
collected
through
interviews,
a
survey
and
secondary
sources.
Theoretical
perspectives:
Several
theoretical
perspectives
are
used
in
this
study.
Most
notably;
value
chain,
value
... (More) - Purpose:
The
aim
of
this
study
was
to
investigate
how
the
customer
offering
of
service
companies
can
be
de
designed
to
be
more
customer
oriented
and
gain
market
shares
in
a
competitive
market.
In
particular,
focus
of
the
study
was
on
revenue
models
and
customer
offerings
based
on
value
co-‐creation
and
its
implications
on
the
business
model
as
a
whole.
Method:
This
study
is
based
on
a
case
study
methodology
using
both
qualitative
and
quantitative
data.
The
data
is
collected
through
interviews,
a
survey
and
secondary
sources.
Theoretical
perspectives:
Several
theoretical
perspectives
are
used
in
this
study.
Most
notably;
value
chain,
value
star,
value
co-‐creation
theory,
buyer
decision
process,
customer
relationship
lifecycle,
service
quality
theory,
pricing
logic,
principal
agent
theory
and
business
model
canvas
complemented
with
additional
research
within
these
fields
of
research.
Empirical
foundation:
The
study
is
primarily
based
on
qualitative
data
gathered
from
interviews
with
representatives
from
Hemverket
AB
and
quantitative
data
from
a
survey
conducted
on
180
respondents
between
the
16th
of
April
and
the
1st
of
May
2016.
In
addition
to
this,
secondary
data
from
several
data
sources
were
used
in
this
study.
Results:
This
study
identified
a
broad
support
among
customers
for
co-‐
creative
customer
offerings
within
the
swedish
real
estate
agent
market,
mainly
driven
by
the
demand
for
low
price
alternatives.
Moreover,
flat
fee
was
identified
as
the
single
most
popular
payment
model
among
the
customers.
However,
commission
based
payment
models
were
also
popular
as
many
customers
believed
them
to
generate
higher
sales
prices.
Furthermore
it
was
concluded
that
price
along
with
previous
experience
of
the
real
estate
agent
were
the
most
important
factors
for
customers
when
choosing
realtor. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8892338
- author
- Lageryd, Jacob
- supervisor
- organization
- course
- MIO920
- year
- 2016
- type
- M1 - University Diploma
- subject
- keywords
- Fastighetsmäklare, Tjänstekvalitet, Ersättningsmodell, Tjänstemarknadsföring, Samproduktion, Affärsmodell, kundnöjdhet
- other publication id
- 16/5552
- language
- Swedish
- id
- 8892338
- date added to LUP
- 2016-09-23 09:55:59
- date last changed
- 2016-09-23 09:55:59
@misc{8892338, abstract = {{Purpose: The aim of this study was to investigate how the customer offering of service companies can be de designed to be more customer oriented and gain market shares in a competitive market. In particular, focus of the study was on revenue models and customer offerings based on value co-‐creation and its implications on the business model as a whole. Method: This study is based on a case study methodology using both qualitative and quantitative data. The data is collected through interviews, a survey and secondary sources. Theoretical perspectives: Several theoretical perspectives are used in this study. Most notably; value chain, value star, value co-‐creation theory, buyer decision process, customer relationship lifecycle, service quality theory, pricing logic, principal agent theory and business model canvas complemented with additional research within these fields of research. Empirical foundation: The study is primarily based on qualitative data gathered from interviews with representatives from Hemverket AB and quantitative data from a survey conducted on 180 respondents between the 16th of April and the 1st of May 2016. In addition to this, secondary data from several data sources were used in this study. Results: This study identified a broad support among customers for co-‐ creative customer offerings within the swedish real estate agent market, mainly driven by the demand for low price alternatives. Moreover, flat fee was identified as the single most popular payment model among the customers. However, commission based payment models were also popular as many customers believed them to generate higher sales prices. Furthermore it was concluded that price along with previous experience of the real estate agent were the most important factors for customers when choosing realtor.}}, author = {{Lageryd, Jacob}}, language = {{swe}}, note = {{Student Paper}}, title = {{Nya Affärsmodeller för Mäklarbranchen}}, year = {{2016}}, }