Analytic and Non-Analytic Decision Making in Novice & Expert Entrepreneurs. A comparison across entrepreneurial scenarios
(2017) ENTN19 20171Department of Business Administration
- Abstract
- This study explores entrepreneurial decision-making with respect to non-analytic and analytic behaviour among novice and expert entrepreneurs. In order to understand and categorise subcomponents, or strategies, of these two styles of decision-making think-aloud protocols were used. By exploring and comparing behaviour within various entrepreneurial scenarios, and segmenting it using precise categories of cognition, this study adds to existing literature by offering more descriptive value to our understanding of entrepreneurial decision-making. In doing so, it offers insight for novices curious about the thought-processes preceding expert entrepreneurs’ decision-making.
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8926045
- author
- Salam, Zoheb LU and Von Schantz, Constantin LU
- supervisor
- organization
- course
- ENTN19 20171
- year
- 2017
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Expert Entrepreneurs, Entrepreneurship, Novice Entrepreneurs, Analytic Decision Making, Non-analytic Decision Making, Heuristics, Emotions, Affect
- language
- English
- id
- 8926045
- date added to LUP
- 2017-09-21 08:43:35
- date last changed
- 2017-09-21 08:43:35
@misc{8926045, abstract = {{This study explores entrepreneurial decision-making with respect to non-analytic and analytic behaviour among novice and expert entrepreneurs. In order to understand and categorise subcomponents, or strategies, of these two styles of decision-making think-aloud protocols were used. By exploring and comparing behaviour within various entrepreneurial scenarios, and segmenting it using precise categories of cognition, this study adds to existing literature by offering more descriptive value to our understanding of entrepreneurial decision-making. In doing so, it offers insight for novices curious about the thought-processes preceding expert entrepreneurs’ decision-making.}}, author = {{Salam, Zoheb and Von Schantz, Constantin}}, language = {{eng}}, note = {{Student Paper}}, title = {{Analytic and Non-Analytic Decision Making in Novice & Expert Entrepreneurs. A comparison across entrepreneurial scenarios}}, year = {{2017}}, }