Consumer Adoption of Cross-Border E-Commerce: A Comparative Analysis between Sweden and China
(2017) EKHM51 20172Department of Economic History
- Abstract
- This thesis conducts a comparative analysis between Sweden and China on the topic of consumer adoption of cross-border e-commerce. Based on the data collected by a questionnaire survey, it offers description about demographic characteristics and behaviour of consumers in cross-border e-commerce from both countries. Moreover, then, the linear regression firstly shows the relation among adoption, consumer innovativeness, and other factors, and secondly, illustrates the influence from consumer innovativeness to opinion leadership. It does indicate that consumer innovativeness has positive effects on adoption and opinion leadership, but the differences exist between two countries. Furthermore, the thesis adopts the dimensions of national... (More)
- This thesis conducts a comparative analysis between Sweden and China on the topic of consumer adoption of cross-border e-commerce. Based on the data collected by a questionnaire survey, it offers description about demographic characteristics and behaviour of consumers in cross-border e-commerce from both countries. Moreover, then, the linear regression firstly shows the relation among adoption, consumer innovativeness, and other factors, and secondly, illustrates the influence from consumer innovativeness to opinion leadership. It does indicate that consumer innovativeness has positive effects on adoption and opinion leadership, but the differences exist between two countries. Furthermore, the thesis adopts the dimensions of national culture to discuss the differences in a general level. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8926629
- author
- Zhang, Hanjie LU
- supervisor
- organization
- course
- EKHM51 20172
- year
- 2017
- type
- H1 - Master's Degree (One Year)
- subject
- keywords
- Cross-Border E-Commerce, Consumer Adoption, Innovativeness, Culture Difference, Opinion Leadership, Diffusion
- language
- English
- id
- 8926629
- date added to LUP
- 2017-11-30 08:09:39
- date last changed
- 2017-11-30 08:09:39
@misc{8926629, abstract = {{This thesis conducts a comparative analysis between Sweden and China on the topic of consumer adoption of cross-border e-commerce. Based on the data collected by a questionnaire survey, it offers description about demographic characteristics and behaviour of consumers in cross-border e-commerce from both countries. Moreover, then, the linear regression firstly shows the relation among adoption, consumer innovativeness, and other factors, and secondly, illustrates the influence from consumer innovativeness to opinion leadership. It does indicate that consumer innovativeness has positive effects on adoption and opinion leadership, but the differences exist between two countries. Furthermore, the thesis adopts the dimensions of national culture to discuss the differences in a general level.}}, author = {{Zhang, Hanjie}}, language = {{eng}}, note = {{Student Paper}}, title = {{Consumer Adoption of Cross-Border E-Commerce: A Comparative Analysis between Sweden and China}}, year = {{2017}}, }