Tycker vi om alla välgörare?
(2019) PSYK11 20182Department of Psychology
- Abstract (Swedish)
- Studien syftade till att utforska vad människor tycker om individer och organisationer som hjälper. Undersökningen genomfördes genom en enkätundersökning där åtta olika scenarion manipulerades. Fyra av dessa handlade om individer och fyra handlade om organisationer. Scenarierna manipulerades faktoriellt (2x2), dels på välgörarens tillvägagångssätt (t.ex direkt eller indirekt) och dels på mängd hjälp (t.ex 140 eller 28 räddade liv). Efter varje scenario gavs tre frågor till deltagaren om uppfattningen av individen/organisationen i scenariot, där hälften av deltagarna i sin inledande fråga inom varje scenario primades till att fokusera på handlingens nytta. Analysen visade att hjälphandlingens tillvägagångssätt var överlag viktigare än... (More)
- Studien syftade till att utforska vad människor tycker om individer och organisationer som hjälper. Undersökningen genomfördes genom en enkätundersökning där åtta olika scenarion manipulerades. Fyra av dessa handlade om individer och fyra handlade om organisationer. Scenarierna manipulerades faktoriellt (2x2), dels på välgörarens tillvägagångssätt (t.ex direkt eller indirekt) och dels på mängd hjälp (t.ex 140 eller 28 räddade liv). Efter varje scenario gavs tre frågor till deltagaren om uppfattningen av individen/organisationen i scenariot, där hälften av deltagarna i sin inledande fråga inom varje scenario primades till att fokusera på handlingens nytta. Analysen visade att hjälphandlingens tillvägagångssätt var överlag viktigare än mängden hjälp när deltagaren bildade sin uppfattning om välgöraren. Detta stämde för både organisationer och individer. De deltagare som blivit primade med att nyttan av handlingen står i centrum tycker generellt om individerna och organisationerna som hjälper mer än de som inte blivit primade. (Less)
- Abstract
- The purpose of this study was to investigate what people think of benefactors, both as individuals and organizations. The study was carried out through a survey where eight scenarios were manipulated according to the consequences of the donation for the benefactor, how the help was carried out and the amount of help that was given. There were four scenarios where the benefactor was an individual and four where the benefactors was an organization. At the end of each scenario three questions were given about the impression of the benefactor, where half of the participants in their first question were primed to focus on the utility of the deed itself and the rest of the participants were simply asked about their first impression of the... (More)
- The purpose of this study was to investigate what people think of benefactors, both as individuals and organizations. The study was carried out through a survey where eight scenarios were manipulated according to the consequences of the donation for the benefactor, how the help was carried out and the amount of help that was given. There were four scenarios where the benefactor was an individual and four where the benefactors was an organization. At the end of each scenario three questions were given about the impression of the benefactor, where half of the participants in their first question were primed to focus on the utility of the deed itself and the rest of the participants were simply asked about their first impression of the benefactor. The analysis showed that how the help was given played a bigger role than the amount of help when it comes to how much the participants liked the benefactor. This was true both when the benefactor was a person and when they were an organization. The participants that were primed generally liked the benefactors more than the participants who were not primed. This was also true for both the human person benefactors and the organizations. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/8967683
- author
- Dietmann, Elvira LU and Moscoso Nilsson, Gabriel LU
- supervisor
- organization
- course
- PSYK11 20182
- year
- 2019
- type
- M2 - Bachelor Degree
- subject
- keywords
- prosocial behaviour, impression formation, organizations, charity, priming
- language
- Swedish
- id
- 8967683
- date added to LUP
- 2019-01-23 16:49:27
- date last changed
- 2019-01-23 16:49:27
@misc{8967683,
abstract = {{The purpose of this study was to investigate what people think of benefactors, both as individuals and organizations. The study was carried out through a survey where eight scenarios were manipulated according to the consequences of the donation for the benefactor, how the help was carried out and the amount of help that was given. There were four scenarios where the benefactor was an individual and four where the benefactors was an organization. At the end of each scenario three questions were given about the impression of the benefactor, where half of the participants in their first question were primed to focus on the utility of the deed itself and the rest of the participants were simply asked about their first impression of the benefactor. The analysis showed that how the help was given played a bigger role than the amount of help when it comes to how much the participants liked the benefactor. This was true both when the benefactor was a person and when they were an organization. The participants that were primed generally liked the benefactors more than the participants who were not primed. This was also true for both the human person benefactors and the organizations.}},
author = {{Dietmann, Elvira and Moscoso Nilsson, Gabriel}},
language = {{swe}},
note = {{Student Paper}},
title = {{Tycker vi om alla välgörare?}},
year = {{2019}},
}