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Nätcasino: en kritisk diskursanalys av marknadsföring av nätcasinon

Göransson, Emma LU (2019) RÄSK02 20191
Department of Sociology of Law
Abstract
In Sweden marketing of tobacco and alcohol is regulated by law not for inviting, outreaching nor intrusive to the consumer. These types of products are addictive and so is gambling. We can see that the exploitation and the marketing strategies of the online casinos is problematic and that the law of Sweden regarding marketing of gambling is not sufficient. So, why is the law different for gambling in comparison with tobacco and alcohol?
There are different sides arguing about how the marketing of online casinos should be regulated and different discourses regarding this problem. By studying this problem using a critical discourse analysis, it can demonstrate how the power and knowledge about online gambling, in particular online casinos,... (More)
In Sweden marketing of tobacco and alcohol is regulated by law not for inviting, outreaching nor intrusive to the consumer. These types of products are addictive and so is gambling. We can see that the exploitation and the marketing strategies of the online casinos is problematic and that the law of Sweden regarding marketing of gambling is not sufficient. So, why is the law different for gambling in comparison with tobacco and alcohol?
There are different sides arguing about how the marketing of online casinos should be regulated and different discourses regarding this problem. By studying this problem using a critical discourse analysis, it can demonstrate how the power and knowledge about online gambling, in particular online casinos, are formed and featured. Media shows that online casino owners and responsible actors arguing about the problem of the exploitation and marketing of online casinos and there is also
discussion around which part should be responsible.
Science demonstrates a different level and questions government responsibility to invite the public to play online gambling through marketing, highlights risks and the problem of how marketing communicates to recipients. The knowledge that reaches out to the public is based on the power of actors and the knowledge that favors the interests of dominant groups in society. (Less)
Please use this url to cite or link to this publication:
author
Göransson, Emma LU
supervisor
organization
course
RÄSK02 20191
year
type
M2 - Bachelor Degree
subject
keywords
Discourse, marketing, online gambling, online casino, responsibility
language
Swedish
id
8995506
date added to LUP
2019-10-11 12:38:54
date last changed
2019-10-11 12:38:54
@misc{8995506,
  abstract     = {{In Sweden marketing of tobacco and alcohol is regulated by law not for inviting, outreaching nor intrusive to the consumer. These types of products are addictive and so is gambling. We can see that the exploitation and the marketing strategies of the online casinos is problematic and that the law of Sweden regarding marketing of gambling is not sufficient. So, why is the law different for gambling in comparison with tobacco and alcohol?
There are different sides arguing about how the marketing of online casinos should be regulated and different discourses regarding this problem. By studying this problem using a critical discourse analysis, it can demonstrate how the power and knowledge about online gambling, in particular online casinos, are formed and featured. Media shows that online casino owners and responsible actors arguing about the problem of the exploitation and marketing of online casinos and there is also 
discussion around which part should be responsible. 
Science demonstrates a different level and questions government responsibility to invite the public to play online gambling through marketing, highlights risks and the problem of how marketing communicates to recipients. The knowledge that reaches out to the public is based on the power of actors and the knowledge that favors the interests of dominant groups in society.}},
  author       = {{Göransson, Emma}},
  language     = {{swe}},
  note         = {{Student Paper}},
  title        = {{Nätcasino: en kritisk diskursanalys av marknadsföring av nätcasinon}},
  year         = {{2019}},
}