Ungas internet- och kollaborativa konsumtion i Sverige: En jämförelse av vad som predicerar ungas intention till, och deras skattade, konsumtionsbeteende
(2020) PSYK11 20192Department of Psychology
- Abstract (Swedish)
- Internetkonsumtion med frakt utgör en konsumtionsform som har eskalerat i Sverige. Även om detta konsumtionsbeteende inte är miljövänligt är det samtidigt förankrat med kollaborativ konsumtion. Med tanke på att studier saknas där dessa konsumtionsbeteenden jämförs, syftar denna studie därför till att jämföra vad som predicerar ungas intention till, och deras skattade, internetkonsumtion (med frakt) och kollaborativa konsumtion i Sverige. De faktorer som studeras är attityder, subjektiv norm, upplevd beteendekontroll, intention och beteende, vilka utgör grunderna i den applicerade teorin ”Theory of Planned Behavior”. Dessutom är den additionella faktorn värderingar (altruism respektive egoism) vald som prediktor för både ungas intention... (More)
- Internetkonsumtion med frakt utgör en konsumtionsform som har eskalerat i Sverige. Även om detta konsumtionsbeteende inte är miljövänligt är det samtidigt förankrat med kollaborativ konsumtion. Med tanke på att studier saknas där dessa konsumtionsbeteenden jämförs, syftar denna studie därför till att jämföra vad som predicerar ungas intention till, och deras skattade, internetkonsumtion (med frakt) och kollaborativa konsumtion i Sverige. De faktorer som studeras är attityder, subjektiv norm, upplevd beteendekontroll, intention och beteende, vilka utgör grunderna i den applicerade teorin ”Theory of Planned Behavior”. Dessutom är den additionella faktorn värderingar (altruism respektive egoism) vald som prediktor för både ungas intention till och deras skattade konsumtionsbeteende. Studien genomfördes genom en enkätundersökning i Sverige, där 72 gymnasieelever deltog. Resultatet visade att attityder utgjorde den faktor som predicerade ungas intention till både internetkonsumtion och kollaborativ konsumtion, medan subjektiv norm och upplevd beteendekontroll enbart predicerade ungas intention till internetkonsumtion. Värderingar predicerade inte ungas intention till något av konsumtionsbeteendena. När det gäller ungas skattade internet- och kollaborativ konsumtion predicerades dessa av både intention och egoistiska värderingar. (Less)
- Abstract
- Shopping online is a form of consumption rapidly growing. Although internet consumption has negative effects on the environment, it is at the same time related to collaborative consumption. Presently, the literature lacks an understanding of youths’ consumption behavior in Sweden as well as a comparison between the two types of consumption behaviors. Thus, the purpose of the present study is to compare the underlying factors contributing to youths’ consumption behavior in Sweden. Based on the Theory of Planned Behavior, we investigate the influence of attitudes, subjective norm, and perceived behavioral control on (1) the intention to and (2) the self-reported behavioral implementation of the two types of consumption. In addition,... (More)
- Shopping online is a form of consumption rapidly growing. Although internet consumption has negative effects on the environment, it is at the same time related to collaborative consumption. Presently, the literature lacks an understanding of youths’ consumption behavior in Sweden as well as a comparison between the two types of consumption behaviors. Thus, the purpose of the present study is to compare the underlying factors contributing to youths’ consumption behavior in Sweden. Based on the Theory of Planned Behavior, we investigate the influence of attitudes, subjective norm, and perceived behavioral control on (1) the intention to and (2) the self-reported behavioral implementation of the two types of consumption. In addition, altruistic and egoistic values were included as potential influencing factors. To this end, a survey was handed out to 72 youths in Sweden. Results demonstrated that attitude predicted the intention for both types of consumption. Furthermore, the intention to consume on the internet was predicted by subjective norms and perceived control, and egoistic values predicted more internet consumption while altruistic values predicted less. Previous research as well as implications for future research is discussed. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9001981
- author
- Andersson, Sandra LU and Karlsson, Ida LU
- supervisor
- organization
- course
- PSYK11 20192
- year
- 2020
- type
- M2 - Bachelor Degree
- subject
- keywords
- Collaborative consumption, consumption behavior, internet consumption, Sweden, youths’
- language
- Swedish
- id
- 9001981
- date added to LUP
- 2020-01-21 10:46:13
- date last changed
- 2020-01-21 10:46:13
@misc{9001981,
abstract = {{Shopping online is a form of consumption rapidly growing. Although internet consumption has negative effects on the environment, it is at the same time related to collaborative consumption. Presently, the literature lacks an understanding of youths’ consumption behavior in Sweden as well as a comparison between the two types of consumption behaviors. Thus, the purpose of the present study is to compare the underlying factors contributing to youths’ consumption behavior in Sweden. Based on the Theory of Planned Behavior, we investigate the influence of attitudes, subjective norm, and perceived behavioral control on (1) the intention to and (2) the self-reported behavioral implementation of the two types of consumption. In addition, altruistic and egoistic values were included as potential influencing factors. To this end, a survey was handed out to 72 youths in Sweden. Results demonstrated that attitude predicted the intention for both types of consumption. Furthermore, the intention to consume on the internet was predicted by subjective norms and perceived control, and egoistic values predicted more internet consumption while altruistic values predicted less. Previous research as well as implications for future research is discussed.}},
author = {{Andersson, Sandra and Karlsson, Ida}},
language = {{swe}},
note = {{Student Paper}},
title = {{Ungas internet- och kollaborativa konsumtion i Sverige: En jämförelse av vad som predicerar ungas intention till, och deras skattade, konsumtionsbeteende}},
year = {{2020}},
}