Retail Identity Concept for Sudio
(2020) In Diploma work IDEM05 20201Industrial Design
- Abstract
- The purpose of the project was prmarily to design an in-store
display for a new product planned to be launched by Sudio, a
Swedish headphone brand, while leaving the brief open to look for
other opportunities as well. The project lead me to research in to
point of sale, branding, and trends that are currently effecting the
near future, as well as analyze Sudio’s brand before making a few
recommendations on designs.
I found issues to address; increasing e-commerce and a decrease
in brick-and-mortar retail (exacerbated by the COVID-19
pandemic) and coherency within Sudio’s brand identity.
The result was two-parted: one in-store display that is coherent
with Sudio’s brand identity, with a lengthened lifecycle in regard
o... (More) - The purpose of the project was prmarily to design an in-store
display for a new product planned to be launched by Sudio, a
Swedish headphone brand, while leaving the brief open to look for
other opportunities as well. The project lead me to research in to
point of sale, branding, and trends that are currently effecting the
near future, as well as analyze Sudio’s brand before making a few
recommendations on designs.
I found issues to address; increasing e-commerce and a decrease
in brick-and-mortar retail (exacerbated by the COVID-19
pandemic) and coherency within Sudio’s brand identity.
The result was two-parted: one in-store display that is coherent
with Sudio’s brand identity, with a lengthened lifecycle in regard
o aesthetics and adaptability, and a digital experience to bolster
the online shopping experience which would help give customers
come closer to a tangible experience in an intangible medium
using augmented reality and interactive animations. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9026525
- author
- Lehto, Samuel
- supervisor
-
- Carl Lidgard LU
- Anders Warell LU
- organization
- course
- IDEM05 20201
- year
- 2020
- type
- H2 - Master's Degree (Two Years)
- subject
- publication/series
- Diploma work
- report number
- ISRN: LUT-DVIDE/ EX--20/50494-SE
- other publication id
- ISRN
- language
- English
- id
- 9026525
- date added to LUP
- 2020-08-17 16:13:20
- date last changed
- 2020-09-11 08:45:03
@misc{9026525, abstract = {{The purpose of the project was prmarily to design an in-store display for a new product planned to be launched by Sudio, a Swedish headphone brand, while leaving the brief open to look for other opportunities as well. The project lead me to research in to point of sale, branding, and trends that are currently effecting the near future, as well as analyze Sudio’s brand before making a few recommendations on designs. I found issues to address; increasing e-commerce and a decrease in brick-and-mortar retail (exacerbated by the COVID-19 pandemic) and coherency within Sudio’s brand identity. The result was two-parted: one in-store display that is coherent with Sudio’s brand identity, with a lengthened lifecycle in regard o aesthetics and adaptability, and a digital experience to bolster the online shopping experience which would help give customers come closer to a tangible experience in an intangible medium using augmented reality and interactive animations.}}, author = {{Lehto, Samuel}}, language = {{eng}}, note = {{Student Paper}}, series = {{Diploma work}}, title = {{Retail Identity Concept for Sudio}}, year = {{2020}}, }