Svenska regionmuseers användning av sociala medier
(2021) ABMM74 20211Division of ALM and Digital Cultures
- Abstract
- This thesis examines how and for what purposes Swedish regional museums are using social media, how they are representing themselves and how they are adapting to the norms and informal standards on social media platforms. The study also examines how the materiality and authenticity of museum collections are portrayed by the museums through social media.
By using thematic analysis to examine the social media posts and presence of four regional museums the study shows that the museums are mostly using social media for marketing and that most of their social media communication is related to the physical museum. The museums are only to a limited degree using social media for online activities such as exhibitions, online events, or other... (More) - This thesis examines how and for what purposes Swedish regional museums are using social media, how they are representing themselves and how they are adapting to the norms and informal standards on social media platforms. The study also examines how the materiality and authenticity of museum collections are portrayed by the museums through social media.
By using thematic analysis to examine the social media posts and presence of four regional museums the study shows that the museums are mostly using social media for marketing and that most of their social media communication is related to the physical museum. The museums are only to a limited degree using social media for online activities such as exhibitions, online events, or other social media-based activities. The museums are also experimenting with different methods of showcasing or exhibiting their collections online through social media.
The museums are using a traditional transmissional communication model where the museums are taking an expert position and transmitting their knowledge to their audiences. This contrasts with the ideas behind social media and web 2.0 that is usually defined using words such as networking or participatory communication etc. The study shows that the participatory element is limited in the Swedish context, in contrast to most international literature on museums and social media.
When it comes to pictures of artefacts from their collections the museums, usually add a context or a narrative to amplify the authenticity of the objects and to intensify the experience and understanding of the objects. Another technique that is commonly used to enhance the materiality of an object is to place the object in a human hand or in the same picture as a human body. This seems like a way to substantiate the objects and to materialize them by staging tactility. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9049365
- author
- Eriksson, Marika LU
- supervisor
- organization
- alternative title
- Swedish Regional Museums and Social Media
- course
- ABMM74 20211
- year
- 2021
- type
- H2 - Master's Degree (Two Years)
- subject
- keywords
- Museum, Social Media, Materiality, Digital Culture, Museum Collections, Museology, Facebook, Instagram
- language
- Swedish
- id
- 9049365
- date added to LUP
- 2021-06-24 21:56:34
- date last changed
- 2021-06-24 21:56:34
@misc{9049365,
abstract = {{This thesis examines how and for what purposes Swedish regional museums are using social media, how they are representing themselves and how they are adapting to the norms and informal standards on social media platforms. The study also examines how the materiality and authenticity of museum collections are portrayed by the museums through social media.
By using thematic analysis to examine the social media posts and presence of four regional museums the study shows that the museums are mostly using social media for marketing and that most of their social media communication is related to the physical museum. The museums are only to a limited degree using social media for online activities such as exhibitions, online events, or other social media-based activities. The museums are also experimenting with different methods of showcasing or exhibiting their collections online through social media.
The museums are using a traditional transmissional communication model where the museums are taking an expert position and transmitting their knowledge to their audiences. This contrasts with the ideas behind social media and web 2.0 that is usually defined using words such as networking or participatory communication etc. The study shows that the participatory element is limited in the Swedish context, in contrast to most international literature on museums and social media.
When it comes to pictures of artefacts from their collections the museums, usually add a context or a narrative to amplify the authenticity of the objects and to intensify the experience and understanding of the objects. Another technique that is commonly used to enhance the materiality of an object is to place the object in a human hand or in the same picture as a human body. This seems like a way to substantiate the objects and to materialize them by staging tactility.}},
author = {{Eriksson, Marika}},
language = {{swe}},
note = {{Student Paper}},
title = {{Svenska regionmuseers användning av sociala medier}},
year = {{2021}},
}