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ACTIVE MOBILITY - SERVICE SYSTEM DESIGN – CO2 TRACKING

van der Mars, Max (2021) In Diploma work IDEM05 20212
Industrial Design
Abstract
The COVID-19 pandemic has
helped raise awareness about climate
change, creating an opportunity for
changes in consumption patterns
and travel behavior. This increased
awareness has also reached the
corporate world [1].

Companies are measuring their
emissions and report this. The
emissions of employee commuting
is often calculated through surveys
which are not accurate due to non-
responses or estimations [2].

The focus of the project is therefore
incentivizing people through service
system design to commute in a more
active and environmentally friendly
way. With the aim to measure and
decrease the emissions of commuting
for companies and individuals.

Within this project I created the
... (More)
The COVID-19 pandemic has
helped raise awareness about climate
change, creating an opportunity for
changes in consumption patterns
and travel behavior. This increased
awareness has also reached the
corporate world [1].

Companies are measuring their
emissions and report this. The
emissions of employee commuting
is often calculated through surveys
which are not accurate due to non-
responses or estimations [2].

The focus of the project is therefore
incentivizing people through service
system design to commute in a more
active and environmentally friendly
way. With the aim to measure and
decrease the emissions of commuting
for companies and individuals.

Within this project I created the
opportunity to develop myself as a
project manager. The main focus
was coordinating the many different
stakeholders involved and creating a
potential business case.

The service system design consists of
the following parts:
1. Existing Iamrunbox backpacks
designed for active commuting such
as running and cycling with an
integrated IoT device called Ardesco.
2. The device can track the location
of the user, based on GPS data
points. Furthermore, through an
accelerometer the speed, distance and
acceleration is measured. The data
is sent through 4G connection to the
API. Highly accurate calculations
on how much CO2 emission each
journey saves are made compared to
a car journey.

3. The saved CO2 emissions are
conveyed to the end-user through
the Commutesaver APP. Through
gamification features the users can
earn points and compete with their
colleagues. Aiming to raise awareness
about their carbon footprint based on
the mode of transportation.

The full service and system will be
demonstrated and tested in the EIT
active mobility challenge in 2022 with
900 participants in three different
cities [3]. The data collected from
the pilot testing in the different cities
will be analyzed based on change in
travel behaviour. The outcome of the
analysis will be used to validate the
business plan and commercialize it in
the near future in 2023. (Less)
Please use this url to cite or link to this publication:
author
van der Mars, Max
supervisor
organization
course
IDEM05 20212
year
type
H2 - Master's Degree (Two Years)
subject
publication/series
Diploma work
report number
ISRN: LUT-DVIDE/ EX--21/50538-SE
other publication id
ISRN
language
English
id
9067255
date added to LUP
2021-11-02 15:24:57
date last changed
2021-11-02 15:24:57
@misc{9067255,
  abstract     = {{The COVID-19 pandemic has 
helped raise awareness about climate 
change, creating an opportunity for 
changes in consumption patterns 
and travel behavior. This increased 
awareness has also reached the 
corporate world [1]. 

Companies are measuring their 
emissions and report this. The 
emissions of employee commuting 
is often calculated through surveys 
which are not accurate due to non-
responses or estimations [2]. 

The focus of the project is therefore 
incentivizing people through service 
system design to commute in a more 
active and environmentally friendly 
way. With the aim to measure and 
decrease the emissions of commuting 
for companies and individuals.

Within this project I created the 
opportunity to develop myself as a 
project manager. The main focus 
was coordinating the many different 
stakeholders involved and creating a 
potential business case.

The service system design consists of 
the following parts:
1. Existing Iamrunbox backpacks 
designed for active commuting such 
as running and cycling with an 
integrated IoT device called Ardesco. 
2. The device can track the location 
of the user, based on GPS data 
points. Furthermore, through an 
accelerometer the speed, distance and 
acceleration is measured. The data 
is sent through 4G connection to the 
API. Highly accurate calculations 
on how much CO2 emission each 
journey saves are made compared to 
a car journey.

3. The saved CO2 emissions are 
conveyed to the end-user through 
the Commutesaver APP. Through 
gamification features the users can 
earn points and compete with their 
colleagues. Aiming to raise awareness 
about their carbon footprint based on 
the mode of transportation.

The full service and system will be 
demonstrated and tested in the EIT 
active mobility challenge in 2022 with 
900 participants in three different 
cities [3]. The data collected from 
the pilot testing in the different cities 
will be analyzed based on change in 
travel behaviour. The outcome of the 
analysis will be used to validate the 
business plan and commercialize it in 
the near future in 2023.}},
  author       = {{van der Mars, Max}},
  language     = {{eng}},
  note         = {{Student Paper}},
  series       = {{Diploma work}},
  title        = {{ACTIVE MOBILITY - SERVICE SYSTEM DESIGN – CO2 TRACKING}},
  year         = {{2021}},
}