Förvarsmaktens viktigaste vapen?
(2022) SKDK11 20221Department of Strategic Communication
- Abstract (Swedish)
- Studien syftar till att undersöka medarbetares uppfattningar om intern kriskommunikation. I fallstudien studeras den svenska Försvarsmakten under de två första månaderna av kriget i Ukraina. Då tidigare forskning främst har fokuserat på det externa perspektivet av Försvarsmaktens kommunikation, avser denna studie att fylla det identifierade gapet gällande det interna perspektivet inom forskningsfältet. Genom kvalitativa intervjuer med Försvarsmaktens medarbetare besvaras studiens forskningsfrågor, som omfattar medarbetarnas uppfattningar om kommunikationen och dess konsekvenser för den meningsskapande processen samt ambassadörskapet. Studien applicerar ett socialkonstruktionistiskt perspektiv och undersöker medarbetarens subjektiva... (More)
- Studien syftar till att undersöka medarbetares uppfattningar om intern kriskommunikation. I fallstudien studeras den svenska Försvarsmakten under de två första månaderna av kriget i Ukraina. Då tidigare forskning främst har fokuserat på det externa perspektivet av Försvarsmaktens kommunikation, avser denna studie att fylla det identifierade gapet gällande det interna perspektivet inom forskningsfältet. Genom kvalitativa intervjuer med Försvarsmaktens medarbetare besvaras studiens forskningsfrågor, som omfattar medarbetarnas uppfattningar om kommunikationen och dess konsekvenser för den meningsskapande processen samt ambassadörskapet. Studien applicerar ett socialkonstruktionistiskt perspektiv och undersöker medarbetarens subjektiva uppfattningar genom en kvalitativ innehållsanalys. Det teoretiska ramverk består av teorier inom intern kriskommunikation, militärstrategisk kommunikation och meningsskapande. Resultatet visar en kombination av både ett informationsorienterat och ett meningsorienterat perspektiv på kommunikation. Vidare visar analysen att medarbetarnas uppfattningar skiljer sig beroende på anställningsform. Resultatet indikerar att de heltidsanställda och de under utbildning får mer information, har större möjlighet till dialog och är generellt mer tillfredsställda med kommunikationen jämfört med de deltidsanställda. Utifrån detta dras slutsatsen att medarbetare som är heltidsanställda eller under utbildning ‘lever organisationen’ i större grad, då de är på plats och ständigt tar emot budskap som underlättar både kommunikationsflödet, meningsskapandet och ambassadörskapet. (Less)
- Abstract
- The study aims to examine employees’ perceptions of internal crisis communication. The case study examines the Swedish Armed Forces during the first two months of the war in Ukraine. As previous research has focused on the external perspective of the Armed Forces’ communication, this study intends to fill the identified gap regarding the internal perspective. Through qualitative interviews, the research questions are answered, which include the employees’ perceptions of communication and its consequences for sensemaking and ambassadorship. The study has a social constructionist perspective and examines subjective perceptions through a qualitative content analysis. The theoretical framework consists of theories regarding internal crisis... (More)
- The study aims to examine employees’ perceptions of internal crisis communication. The case study examines the Swedish Armed Forces during the first two months of the war in Ukraine. As previous research has focused on the external perspective of the Armed Forces’ communication, this study intends to fill the identified gap regarding the internal perspective. Through qualitative interviews, the research questions are answered, which include the employees’ perceptions of communication and its consequences for sensemaking and ambassadorship. The study has a social constructionist perspective and examines subjective perceptions through a qualitative content analysis. The theoretical framework consists of theories regarding internal crisis communication, military strategic communication, and sensemaking. The results show a combination of an information-oriented and a meaning-oriented perspective of communication. Furthermore, employees’ perceptions differ depending on the form of employment. The results indicate that full-time employees and those in training receive more information, have a greater opportunity for dialogue, and are generally more satisfied with the communication, compared to part-time employees. A conclusion is drawn that employees who are full-time employees or in training ‘live the organization’ to a greater extent, as they are on site and constantly receive messages that facilitate the flow of communication, sensemaking, and ambassadorship. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9082027
- author
- Forsander, Malin LU and Hamrén, Axélia LU
- supervisor
- organization
- course
- SKDK11 20221
- year
- 2022
- type
- M2 - Bachelor Degree
- subject
- keywords
- Intern kriskommunikation, Försvarsmakten, Militärstrategisk kommunikation, Myndigheters kommunikation, Meningsskapande, Ambassadörskap, HRO
- language
- Swedish
- id
- 9082027
- date added to LUP
- 2022-06-03 17:07:10
- date last changed
- 2022-06-03 17:07:10
@misc{9082027,
abstract = {{The study aims to examine employees’ perceptions of internal crisis communication. The case study examines the Swedish Armed Forces during the first two months of the war in Ukraine. As previous research has focused on the external perspective of the Armed Forces’ communication, this study intends to fill the identified gap regarding the internal perspective. Through qualitative interviews, the research questions are answered, which include the employees’ perceptions of communication and its consequences for sensemaking and ambassadorship. The study has a social constructionist perspective and examines subjective perceptions through a qualitative content analysis. The theoretical framework consists of theories regarding internal crisis communication, military strategic communication, and sensemaking. The results show a combination of an information-oriented and a meaning-oriented perspective of communication. Furthermore, employees’ perceptions differ depending on the form of employment. The results indicate that full-time employees and those in training receive more information, have a greater opportunity for dialogue, and are generally more satisfied with the communication, compared to part-time employees. A conclusion is drawn that employees who are full-time employees or in training ‘live the organization’ to a greater extent, as they are on site and constantly receive messages that facilitate the flow of communication, sensemaking, and ambassadorship.}},
author = {{Forsander, Malin and Hamrén, Axélia}},
language = {{swe}},
note = {{Student Paper}},
title = {{Förvarsmaktens viktigaste vapen?}},
year = {{2022}},
}