Value proposition for a multi-sided platform connecting ideators, investors, and talents
(2022) INTM01 20221Innovation Engineering
- Abstract
- The field of entrepreneurship is characterized by a fast-changing and uncertain environment. In addition, stakeholders within the field all come with different perspectives and concerns and are dependent upon each other. For a new business to be successful, financing and human capital are often determinants, especially within tech, and it is difficult to attain the “right” connections between young businesses (ideators), investors, and talents.
Dmatch, a recruitment firm within tech, wanted to investigate the potential to facilitate the meeting between ideators, investors, and talents through a multi-sided platform containing a match-making service. This study aims at enhancing the understanding of the needs faced by the three groups in... (More) - The field of entrepreneurship is characterized by a fast-changing and uncertain environment. In addition, stakeholders within the field all come with different perspectives and concerns and are dependent upon each other. For a new business to be successful, financing and human capital are often determinants, especially within tech, and it is difficult to attain the “right” connections between young businesses (ideators), investors, and talents.
Dmatch, a recruitment firm within tech, wanted to investigate the potential to facilitate the meeting between ideators, investors, and talents through a multi-sided platform containing a match-making service. This study aims at enhancing the understanding of the needs faced by the three groups in connection to each other and give answers to what value the service should deliver. These issues were tackled utilizing Value Proposition Design, which included qualitative interviews and the construct of an MVP, in combination with a literature review.
The study resulted in a list of identified challenges and needs for the three user groups as well as a complete value proposition, showcasing the necessary components for a successful digital match-making platform. The proposition was tested and achieved problem-solution fit. The talents showed the greatest interest in the service, followed by the ideators and lastly the investors. Two of the most important values for the platform consisted of providing the users with more qualified potential matches as well as easier access to information. The thesis culminates in suggestions on how the fit could be enhanced and steps to investigate before the potential match-making service can be launched. (Less) - Abstract (Swedish)
- Entreprenörskap karaktäriseras av en snabbföränderlig och osäker miljö. I tillägg har intressenter i området olika perspektiv och bekymmer samt är beroende av varandra. För att en ny affärsverksamhet ska lyckas är finansiering och humant kapital ofta viktiga faktorer, särskilt inom tech, och i dagsläget är det svårt att skapa/uppnå ”rätt” koppling i samspelet mellan unga företag (ideators), investerare och talanger.
Dmatch, en rekryteringsfirma inom tech, ville undersöka möjligheten att underlätta mötet mellan ideators, investerare och talanger genom en multi-sided plattform innehållande en matchningstjänst. Den här studien ämnar förbättra förståelsen för de behov de tre grupperna har i relation till varandra och ge svar på vilket värde... (More) - Entreprenörskap karaktäriseras av en snabbföränderlig och osäker miljö. I tillägg har intressenter i området olika perspektiv och bekymmer samt är beroende av varandra. För att en ny affärsverksamhet ska lyckas är finansiering och humant kapital ofta viktiga faktorer, särskilt inom tech, och i dagsläget är det svårt att skapa/uppnå ”rätt” koppling i samspelet mellan unga företag (ideators), investerare och talanger.
Dmatch, en rekryteringsfirma inom tech, ville undersöka möjligheten att underlätta mötet mellan ideators, investerare och talanger genom en multi-sided plattform innehållande en matchningstjänst. Den här studien ämnar förbättra förståelsen för de behov de tre grupperna har i relation till varandra och ge svar på vilket värde som servicen borde leverera. Dessa problem angreps genom att använda V alue Proposition Design, vilket inkluderade kvalitativa intervjuer samt utformandet av en MVP, i kombination med en litteraturstudie.
Studien resulterade i en lista med identifierade utmaningar och behov för de tre användargrupperna samt ett komplett värdeerbjudande som visar de nödvändiga funktionerna för en lyckad matchningsplattform. Erbjudandet testades och uppnådde ”problem-solution fit”. Talangerna visade störst intresse, följt av ideators och sist investerarna. Två av de viktigaste värdena för plattformen bestod av att tillgodose användarna med fler kvalificerade potentiella matchningar samt lättare tillgång till information. Uppsatsen kulminerar i förslag på hur den uppnådda ”problem-solution fit” skulle kunna förbättras och steg att undersöka innan den potentiella matchningsplattformen kan lanseras. (Less)
Please use this url to cite or link to this publication:
http://lup.lub.lu.se/student-papers/record/9088547
- author
- Kylesten, Tilda LU and Sundh, Emelie LU
- supervisor
- organization
- alternative title
- A study on needs among ideators, investors, and talents and what value should be provided to meet them
- course
- INTM01 20221
- year
- 2022
- type
- H2 - Master's Degree (Two Years)
- subject
- language
- English
- id
- 9088547
- date added to LUP
- 2022-06-14 15:18:58
- date last changed
- 2022-06-14 15:18:58
@misc{9088547,
abstract = {{The field of entrepreneurship is characterized by a fast-changing and uncertain environment. In addition, stakeholders within the field all come with different perspectives and concerns and are dependent upon each other. For a new business to be successful, financing and human capital are often determinants, especially within tech, and it is difficult to attain the “right” connections between young businesses (ideators), investors, and talents.
Dmatch, a recruitment firm within tech, wanted to investigate the potential to facilitate the meeting between ideators, investors, and talents through a multi-sided platform containing a match-making service. This study aims at enhancing the understanding of the needs faced by the three groups in connection to each other and give answers to what value the service should deliver. These issues were tackled utilizing Value Proposition Design, which included qualitative interviews and the construct of an MVP, in combination with a literature review.
The study resulted in a list of identified challenges and needs for the three user groups as well as a complete value proposition, showcasing the necessary components for a successful digital match-making platform. The proposition was tested and achieved problem-solution fit. The talents showed the greatest interest in the service, followed by the ideators and lastly the investors. Two of the most important values for the platform consisted of providing the users with more qualified potential matches as well as easier access to information. The thesis culminates in suggestions on how the fit could be enhanced and steps to investigate before the potential match-making service can be launched.}},
author = {{Kylesten, Tilda and Sundh, Emelie}},
language = {{eng}},
note = {{Student Paper}},
title = {{Value proposition for a multi-sided platform connecting ideators, investors, and talents}},
year = {{2022}},
}