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Product development and organisational strategies in the context of sustainability: A qualitative study examining sustainable product development and the consideration of micro-level sustainability strategies

Wukisiewitsch, Anja LU (2022) EKHS34 20221
Department of Economic History
Abstract
This qualitative study investigates how organisations approach the development processes of sustainable products considering their micro-level sustainability efforts and ambitions and compare it to the model presented in the literature. The research follows a qualitative, social constructivist approach that enabled the researcher to work with pre-existing theories and the new empirical material. The empirical data was collected through seven semi-structured interviews. The findings contribute to the literature by elucidating how sustainable product development is applied within the fast-moving-consumer-goods food industry. Furthermore, the study has highlighted the circularity of SPD and the necessary addition of the Voice-of-customer in... (More)
This qualitative study investigates how organisations approach the development processes of sustainable products considering their micro-level sustainability efforts and ambitions and compare it to the model presented in the literature. The research follows a qualitative, social constructivist approach that enabled the researcher to work with pre-existing theories and the new empirical material. The empirical data was collected through seven semi-structured interviews. The findings contribute to the literature by elucidating how sustainable product development is applied within the fast-moving-consumer-goods food industry. Furthermore, the study has highlighted the circularity of SPD and the necessary addition of the Voice-of-customer in the model. Moreover, environmental certification, governmental regulations, and consumer (il)literacy have proven to be possible tools to further the ethical rationality in the process. (Less)
Please use this url to cite or link to this publication:
author
Wukisiewitsch, Anja LU
supervisor
organization
course
EKHS34 20221
year
type
H1 - Master's Degree (One Year)
subject
keywords
Sustainable Product Development, Organisational Sustainability, New Product Development
language
English
id
9091012
date added to LUP
2022-06-28 10:08:51
date last changed
2022-06-28 10:08:51
@misc{9091012,
  abstract     = {{This qualitative study investigates how organisations approach the development processes of sustainable products considering their micro-level sustainability efforts and ambitions and compare it to the model presented in the literature. The research follows a qualitative, social constructivist approach that enabled the researcher to work with pre-existing theories and the new empirical material. The empirical data was collected through seven semi-structured interviews. The findings contribute to the literature by elucidating how sustainable product development is applied within the fast-moving-consumer-goods food industry. Furthermore, the study has highlighted the circularity of SPD and the necessary addition of the Voice-of-customer in the model. Moreover, environmental certification, governmental regulations, and consumer (il)literacy have proven to be possible tools to further the ethical rationality in the process.}},
  author       = {{Wukisiewitsch, Anja}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Product development and organisational strategies in the context of sustainability: A qualitative study examining sustainable product development and the consideration of micro-level sustainability strategies}},
  year         = {{2022}},
}