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Materiality and Brand Discursivity: Study case on commodities and discursive practices in the Swedish market.

Rodriguez Manrique, Ray LU (2022) TKAM02 20221
Division of Ethnology
Abstract
This thesis analyzes the link between materiality and brand discursiveness. This study examines how material culture contributes to brand narratives' meaning and symbolic construction. For this purpose, the creation of commodities with metal obtained from molten guns is analyzed through a discursive analysis and anthropological theory.
This research describes how the brands analyzed deploy discursive practices to endow products with symbolism and meaning. In doing so, the commodities and material objects are represented from a communicative function. They account for notions of place, agency, memory, and emotions, elements that contribute to the confirmation of a value regime grounded on ideas of morality and sustainability.
Please use this url to cite or link to this publication:
author
Rodriguez Manrique, Ray LU
supervisor
organization
course
TKAM02 20221
year
type
H2 - Master's Degree (Two Years)
subject
keywords
Discourse Analysis, Brand discourse, Materiality, Commodities, Social Biography of Objects
language
English
id
9096289
date added to LUP
2022-08-14 12:50:37
date last changed
2022-08-14 12:50:37
@misc{9096289,
  abstract     = {{This thesis analyzes the link between materiality and brand discursiveness. This study examines how material culture contributes to brand narratives' meaning and symbolic construction. For this purpose, the creation of commodities with metal obtained from molten guns is analyzed through a discursive analysis and anthropological theory.
This research describes how the brands analyzed deploy discursive practices to endow products with symbolism and meaning. In doing so, the commodities and material objects are represented from a communicative function. They account for notions of place, agency, memory, and emotions, elements that contribute to the confirmation of a value regime grounded on ideas of morality and sustainability.}},
  author       = {{Rodriguez Manrique, Ray}},
  language     = {{eng}},
  note         = {{Student Paper}},
  title        = {{Materiality and Brand Discursivity: Study case on commodities and discursive practices in the Swedish market.}},
  year         = {{2022}},
}